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November 20, 2009
November 19, 2009
Enjoy a fascinating discussion about filmmaking and art in A Talk with Alfred Hitchcock (thanks Jimmy!).
Brought to us by Luma, check out The Making of Standard Bank Global, from concept to execution. November 18, 2009
Also, dont miss out on his great list of stuff to live by. Shel Silverstein would be proud.
London based director Scott Altman hits the ground running with a frenetic reel, and a slim but slick portfolio.
As an extension of Asylum Visual Effects, Asylum Design is making its mark with three reels showcasing their work in main titles, screen design, and commercial productions. November 17, 2009
November 16, 2009
Ross Neil and Matt Clark direct an alternate “Strawberry Swing” music video. (See Shynola’s official video.) Thanks, Hector! November 14, 2009 Nikon Film Festival open for entries — closing 12/15. November 13, 2009
Toronto based Alchemy drops this wicked spot for MEDT (Ontario Ministry of Economic Development)
November 12, 2009
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Exopolis: iPod NanoCheck out the new iPod Nano spot co-directed by Exopolis and Mark Romanek.
The spot speaks for itself. It’s gorgeous, consistent with the iPod campaign and slickly edited. Enough said. What may be less obvious, if you haven’t been following their work, is the range of ability this spot displays for Exopolis. Exopolis has long been one of my favorite studios for this very reason. They’re hard to pigeonhole, and their work is consistently top notch. My kinda place.
16 responses to “Exopolis: iPod Nano” |
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Wednesday, September 13th 2006 at 2:06 pm |
Agreed on all counts. The spot shows a sophistication and restraint that lets a product shine through the ad, a natural progression in the product advertising line and does so with immense style, all while still showing amazing technical know-how. Thumbs up for everyone over at Exopolis.
Wednesday, September 13th 2006 at 5:56 pm |
YES, beautiful spot and technically very well done. But, after watching it a number of times, the editing and pacing is way off but, that could be from the crap song they used. It’s an awful song for Apple. But, that has nothing to do with Exopolis, I’m sure the agency picked the song.
Exopolis has proved them selves many times over, amazing work on a consistent level, that is integrity. They have an amazing designer over there, I think his name is Bryan or something???
Wednesday, September 13th 2006 at 6:24 pm |
His name is Brien Holman. You are not worthy to misspell his name.
Wednesday, September 13th 2006 at 10:25 pm |
Actually, Brien Holman and Jayson Whitmore worked on this spot together. I should have more details about the spot and credits sometime next week, but suffice it to say that Brien and Jayson make a fantastic duo.
Wednesday, September 13th 2006 at 11:17 pm |
oops! LOL, however you spell his name, he’s been kickin out the GOLD collection for Exopolis.
Thursday, September 14th 2006 at 1:20 am |
pfft gold.. that ish is going PLATINUM
Thursday, September 14th 2006 at 2:37 pm |
Just to clarify what I said above: Brien Holman and Jayson Whitmore worked on this spot together as co-directors, but of course it was a team effort. Exopolis makes it very clear that when they work on things, they work as a group and thus everyone involved deserves credit. As I said above, I’ll be making a follow up post soon.
Thursday, September 14th 2006 at 3:52 pm |
PikaPika Pod.
Thursday, September 14th 2006 at 7:17 pm |
good job exo!!!! the summer internship was fun times!!!
Friday, September 15th 2006 at 11:30 am |
so someone tell me why Romanek is attached to this spot? dance choreography? seems kinda lame he’ll be walking around with this on his reel when he didn’t have anything to do with the animation/design
Friday, September 15th 2006 at 9:40 pm |
Really nice spot. Just saw it on TV. I was wondering where they would go next with the iPod stuff because that last round was a pretty poor rehash. Congratso to exo for some great work.
-sf
Friday, September 15th 2006 at 9:46 pm |
wow, that is revolutionary. reminds me of the VW jetta spot Logan did where the brake light leave trails, but this is like a gazzilion times cooler and original. I mean glowy light trails from the object of focus, simply briliant and ahead of its time…
execution is flawless, ‘ol jason whitmore, oops, i mean everyone who worked on it did a great job!!
I am however most impressed by the fact that not only has this not been done or thought of, it is stopping all people in the industry for just a moment away from work to watch it and say “wow this is cool”
Apple yet again delivers marvelous marvels.
now, i need to figure out how to use a butterfly and brid in a design, that hasent been done in a while…
Saturday, September 16th 2006 at 2:49 am |
Yes, I am laughing out loud after the last response! Very funny THA_DON!
Saturday, September 16th 2006 at 1:32 pm |
Does somebody know where i can find behind the scenes on this spot, or is a well kept secret over at Exopolis??
Sunday, September 17th 2006 at 1:53 am |
ill tell you what the behind the scenes is….
1. ok, you get this big room, and you light it up somehow, big lights are always good.
2. then either have the room painted a bright green, or hang big frames that have green fabric on them.
3. hire talent, and pay then to run aorund like they are on crack, or just tell them to dance like they are possesed by deamons.
4. Make sure you capture this on some media, either using a film or digital camera. Be sure to shoot HD so the footage is dope.
5. somehow get it into a computer and do an edit in Apple’s Final Cut software.
6. Once the edit is done, bring an outputted QT into Adobe’s after effects. Be careful, it may be at 23 frames a second!!!!
7. Spend a few day developing a techniuqe to have the eyepods glow using a series of plug-ins and duplicated layers with various blending modes.
8. Run levels
9. You might need to use MAYA’s paint effects if AE does not look cool enough.
10. Call client and let them know you will be a 2 days late.
11. spend the last day pulling an all nighter.
12. Lay off and deliver a Digi-beta tape.
13. have a beer.
14. watch for the 10th million time and lean back into your chair, job done!
15. Be sure to turn your moniter off for the weekend.
16. be a nerd and spend your weekend watching QT’s on motoinographer.
17. Try to see your spot on TV but never get the time.
the end.
Monday, September 18th 2006 at 1:17 pm |
THA_DON. Gotta disgree with you a bit. Yeah, this isn’t something nobody has ever seen before, but sometimes that doesn’t really matter.
It’s easy to come to a site where everybody else’s work has been collected nicely for you so you can poke at it from the peanut gallery. It’s also easy to yawn and say you’ve seen it all before and then blast ‘em for not being 100% revolutionary and coming up with something nobodyhaseverseenbefore. In that sense I agree with you; yeah, it’s nothing new.
But I think the flip side of that is that most of the time, if you want to feed yourself and pay rent/house/car/whatever, mograph is a profession and a trade. Art may nor may not have anything to do it. The big challenge to me is trying to make something cool (art) in the context of what the client wants. I think Exo did that well with this spot. They did something that the average viewer is going to notice, and hopefully hypes the new iPods to the point that people check ‘em out further. While doing that they managed to make something that looks cool. The same goes for that Gap spot posted a while back that was in my mind both nothing new and very cool at the same time.
Sometimes cynycism is a cop out for giving people props on a job well done.