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Trollback + Dreams

This latest in-house project from Trollbäck+Co challenged designers Tetsuro, Peter, Anna, Paul, Emre, Christina and Tolga to create short films that capture the semi-conscious thoughts they have as they drift from wakefulness to the realm of sleep. They ponder diapers, train rides, Trapcode’s Form plugin and clowns interrupting a perfectly delightful outing at the beach—among many other things.

It’s not often that a studio pulls back the curtain and lets each of its designers say something in their own voice. It’s fun to see the wide variety of approaches to this challenge and then go looking for echoes in the rest of T+Co’s work. I’d love to see other shops do something similar.

Posted on 4 June 2008 by justin
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21 Comments »

Comment by Robby Trione
2008-06-04 13:25:00

Very cool stuff indeed. I think the first one is my favorite. I also like the one with the bridge and font that say something like “when I think about stuff…I can’t go to sleep”. Very interesting idea. I like that all of the approaches are different.

 
Comment by justin
2008-06-04 13:43:54

I like the stop-action one on the beach. That’s pretty much how my mind works as I’m drifting off to Dreamland.

 
Comment by Marc B.
2008-06-04 13:54:58

The one by Anna is cute.
Don’t like the one with Trapcode plugin usage = lazy

All in all a really nice company project

 
Comment by MHR
2008-06-04 15:28:03

It’s not surprising that a designer would ponder Trapcode’s Form plugin before falling asleep, considering it’s used so damn much already.

Very nice overall concept though, seeing indiv designers of a studio given this task - and you’re right, then looking for the echoes on the commercial side. Very interesting.

 
Comment by Craig
2008-06-04 16:00:13

Wow. They are free to do pretty much anything (non-client work) and this is what they came back with? These are extremely disappointing.

 
Comment by movecraft
2008-06-04 17:25:59

It felt like Micro ideas with micro implementation. I like it. Things can get lost when you try and make a complex/rococo/over-worked mograph piece simply for the sake of impressing and one upmanship. I’m curious what designers will say and do with a simple idea and a few hours of time.

Comment by Marc B.
2008-06-04 17:38:35

I don’t think they took a few hours of time except the Trapcode one, actually that one took just 7 mins i’m playing with the plugin myself right now.

Comment by B's Mom
2008-06-04 18:27:40

I told you to stop playing with yourself B!

(Comments wont nest below this level)
Comment by Marc B.
2008-06-04 19:33:31

Please stop making fun of my Mom she died in a car accident a few years ago. Thanks

 
 
 
 
Comment by zeniamai
2008-06-04 20:40:41

Peter’s thoughts before he goes to sleep nailed my thoughts… This is really cool… I like the concept and the variety of mograph design used to visual present those concepts.

 
Comment by Vince
2008-06-04 22:36:55

I have seen better things done by students. I am surprised this work even made it on this website. Weak narratives, paper thin concepts and nothing new technically.

 
Comment by Simon Robson
2008-06-04 23:36:30

Judging by the current slew of hating and posturing on these comments boards, I think it’s fair to say the lunatics are taking over the asylum.

Voice of reason = Trollback should be applauded for going out on a limb and encouraging pro-bono work from it’s employees. An interesting concept, has been executed with varying levels of originality and flair. My favourites are the stop-mo beach spot and the falling asleep type on hand spot. But that’s just my opinion though. Well done Trollback, from Simon (A non-hater)…

Comment by Marc B.
2008-06-05 06:39:25

Simon you’re definitely exaggerating. If you’re referring to Royales piece the criticism is justified and has nothing to do with hating. If you have been victim of criticism yourself once well that’s life i guess just please don’t blame it on haters and hate all the time just because they don’t agree with you or your strong desire for harmony no matter the content.

In this case here i agree it’s not so fair to bash Trollback since it’s non-commercial pieces done by individuals with different talents. And i don’t think they’re bad at all as mentioned in my comment on top of this section.

 
 
Comment by bizy p
2008-06-05 00:08:09

It’s great to see that studios are harnessing the raw creativity of their employees when times are slow… we all have dry spells, it’s part of the business. During those times you have to keep your employees motivated somehow, otherwise you risk that they might leave.

Here’s to Trollbacks’ comebacks. They deserve to be back in the a-list again one day; we in Istanbul look forward to seeing something new from them!

 
Comment by shake
2008-06-05 00:09:57

I agree with Simon.. love Anna’s falling asleep spot..

 
Comment by jon stevenson
2008-06-05 00:24:20

Anna’s is great - a nice human connection. everything else is kind of lazy. Not great from a studio that i once admired. I heard they lost some of the star players.

 
Comment by tamara
2008-06-05 03:47:05

Probably has nothing to do but i don`t like the web page. too many tags and you get lost. I wanted to see the motion work but…..

 
Comment by Craig H
2008-06-05 10:54:30

It’s great that Trollback invested in an in-house project. The quality level was a mixed bag. Some were really fun, as discussed above. Some of the others were of student reel calibre. It might have something to do with who had more time to work on it.

Ultimately, extracurriculars like this and PSST! are what the mograph community gets jacked up on. I feel jacked up….and it has nothing to do with my ongoing steroid abuse issue that I’m not supposed to discuss on internet forums.

 
Comment by beta_test
2008-06-06 14:01:10

I like these short pieces, they are great and humble… it’s good to run sometimes without trying to beat a new olympic record.

 
Comment by sss
2008-06-08 04:16:54

it sucks

Comment by mrpeter
2008-06-09 06:13:24

a little harsh sss-

this is an inventive project

simple and honest

i like seeing studios doing things outside of the client realm

and trollback is one of the best.

 
 

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