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Psyop: Coke “Heist” Posted by Justin Cone Psyop: Coke "Heist"5.052 For this weekend’s Super Bowl ad-o-rama, Psyop and Weiden+Kennedy Portland teamed up create another epic tale of longing for Coke. Like the 2007 “Happiness Factory,” created for W+K Amsterdam, “Heist” stars inventive little critters, but this time they’re modeled after Mother Nature’s designs. Psyop did a brilliant job walking the fine line between realism and anthropomorphic cuteness. A Q&A with Psyop’s Todd Mueller and Kylie Matulick will be here soon. Credits here. Posted on 30 January 2009 \| Tags: coke, happiness factory, insects, live action, spring, superbowl, vfx VN:F [1.7.5_995] Rating: 5.0/5 (2 votes cast) 6 responses to “Psyop: Coke “Heist”” Comment by najork: Friday, January 30th 2009 at 1:07 pm \| cute/impressive UN:F [1.7.5_995] Rating: 0 (from 0 votes) Log in to Reply Comment by noboddy: Friday, January 30th 2009 at 1:55 pm \| Beautifully executed. The animation, color & lighting are top notch – loved the details of dust and pollen floating around the characters’ movements. Perfect song choice if not predictable. UN:F [1.7.5_995] Rating: 0 (from 0 votes) Log in to Reply Comment by leahzero: Friday, January 30th 2009 at 3:10 pm \| Gorgeous, enchanting, awesome. UN:F [1.7.5_995] Rating: 0 (from 0 votes) Log in to Reply Comment by ZunkoSin: Friday, January 30th 2009 at 3:30 pm \| Amazing job from modeling, animation to rendering. (a lot of subtle details.) The spot looks super fun and cute. It makes me play it over and over great work, Psyop. UN:F [1.7.5_995] Rating: 0 (from 0 votes) Log in to Reply Comment by P2theB: Sunday, February 1st 2009 at 4:58 pm \| It’s a really well done piece for sure. What I wouldn’t give to trade places with the chill-axed dude in this scene right now. UN:F [1.7.5_995] Rating: 0 (from 0 votes) Log in to Reply Comment by conceptx: Monday, February 2nd 2009 at 3:32 am \| they just did it again UN:F [1.7.5_995] Rating: 0 (from 0 votes) Log in to Reply Leave a Reply Click here to cancel reply. You must be logged in to post a comment.