Nike Running: Men vs. Women

In a spot that appeals to our competitive natures, agency 72andSunny launches an integrated campaign for Nike Running in Europe aptly titled “Men vs. Women.”

With Gnarls Barkley crooning through their earbuds, some well-known sports celebrities turn on the juice and go shoe to shoe in this sixty second rivalry. The women get some help from world marathon record holder Paula Radcliffe and dancer Sofia Boutella. The men are supported by Roger Federer, Zlatan Ibrahimovic and Tony Parker, among others.

The 72andSunny/Nike team are no strangers to recruiting superstar athletes for their campaigns – my favorite being the “Take It to the Next Level” soccer spot directed by Guy Ritchie posted on Motionographer back in April of 08.

It’s refreshing to see an agency sell a concept that doesn’t rest on explaining the technology behind the product, but rather finds a way to appeal to what really gets our blood flowing – an old fashioned rivalry.


Credits

CLIENT:  Nike
EMEA Brand Connections Director: Enrico Balleri
EMEA Advertising and Content Manager: Marcella Fauci
EMEA Brand Communications Manager: Oliver Eckart

Agency: 72andSunny
CD: John Boiler, Glenn Cole
Writer/CD: Jason Norcross
Designer/CD: Bryan Rowles
Brand Team: Alex Schneider, Evin Shutt, Megan Woods
Director of Film Production: Sam Baerwald
Producer: Angelo Ferrugia
Business Affairs: Jessica Reznick

Production Company: Biscuit
Director: Tim Godsall
DP/Cameraman:  Steven Keith Roach
Producer: Rick Jarjoura
Executive Producer: Holly Vega
Sr. Executive Producer: Shawn Lacy
Editorial: Spotwelders
Editor: Robert Duffy
Editorial Producer: Carolina Padilla
Asst Editor: Patrick Murphree
Executive Producer: David Glean

Post Production:  The Mill, Los Angeles
Flame Artists: Giles Cheethum, Tara Demarco
Producer: Arielle Davis

Audio Post:  Lime Studios
Mixers: Rohan Young, Joel Waters
Sound Design: Rohan Young

Telecine: CO3
Colorist: Stefan Sonnenfeld
Producer: Rhubie Jovanov

Music Artist: Gnarls Barkley
Song: “Run (I’m a Natural Disaster)”

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10 Comments

aktion

kewl. what does this have to do with motion graphics?

monguilhott

sounds like a advertising post.
let’s run, nike! ;)

Kalone

What did they need the two flame artist for???

ocelot

to make eva longoria look tall.

Kalone

…yawn…

microdot

the contrast evokes a multidiciplinary obfuscation of the platform-ability from western influences, and furthermore, i think the obigatory use of obtuseness is palable and then some.

Kyle Brosius

Exactly what I was thinking.

wildebeast

No offense to the fine people who worked on this, but it’s terrible. It looks like an ad for Walmart, and the song blows. There’s a reason it’s never been on the radio before. Corny, ham-handed direction and obvious, overly linear story equals mediocre filmmaking and a total Nike washout. Poor Tony Parker and having to pretend to toss his wife’s heels off the balcony.

rosegarsch

does anyone know where there’s an AIG plug? not the best timing?

Susana4

Ok, guys! If this one is terrible for you, DO SOMETHING BETTER! AND SHOW US.
JUST DO IT! (if you can…?)
I run a lot! and this commercial is so good!!!

Comments are closed.