Sprint Now Network: Anthem
I love it when everything falls into place, when the hot potato is passed elegantly from hand to hand along the creative chain. When it works, it looks something like this new spot for Sprint, created to launch the broadcast portion of a campaign masterminded by Goodby, Silverstein and Partners.
Continuing along the vein of their previous Sprint work, Superfad rocked the graphics tip in this anthem. The engine of this thing is its impeccable timing—the voiceover, visuals and sound design (Human) move at a confident click that delivers punchlines with tick-tock surety.
The density is just right: enough to justify repeat viewing, but not enough to make you scratch your head.
Tuesday, April 7th 2009 at 2:09 am |
ow woo woooo rooo wooooof
Tuesday, April 7th 2009 at 8:01 am |
This is a really nice info-mation piece but is anyone else worried that Sprint knows the contents of peoples emails & SMS and is proud of this all seeing power!?
Tuesday, April 7th 2009 at 12:48 pm |
Awesome!!! Looks grrrreatttttttttt Good work Team. We made it
Tuesday, April 7th 2009 at 3:52 pm |
What the article didn’t say….is that this entire thing happened in 3.5 weeks. From award to ship…including the live action.
Wednesday, April 8th 2009 at 11:39 am |
Great work guys. So much quality stuff in such little time.
Wednesday, April 8th 2009 at 3:57 pm |
Caught this on TV. You know something is good when you are watching it and not at all bothered that it’s an AD. As said above, the timing in this is awesome. Kind of reminded me of Stranger Than Fiction
Thursday, April 9th 2009 at 12:26 pm |
first time I saw this I was all gitty! WAAAAAAY better direction for sprint than the dude talking in black and white making youngin’s cringe reminding them that “facebook” has leaked to their parents’ worlds…
Thursday, April 9th 2009 at 1:53 pm |
what a great ad. i learned and i was amused at the same time. i wish i knew what song that was in the background though.. pretty cool
Monday, April 13th 2009 at 5:07 am |
beautiful, smooth motion throughout — very nice work
Friday, April 17th 2009 at 2:17 am |
kewl
Friday, April 17th 2009 at 10:22 am |
great work indeed… however, the taxi section is remarkably similar to a spot I worked on for cingular…. ages ago.
http://www.charlex.com/recent/cingular1.html
not nearly as polished… but of course this was probably made 7 years ago
Friday, April 17th 2009 at 2:52 pm |
shade: u r right.