Scrabble: The Beautiful Word
It’s so refreshing when companies go against the norm, and Scrabble / Mattel certainly did that. In fact they did that and a bag of chips, they went balls-out crazy! With the current economic climate it’s nice to see a company leaving the well trodden path of safe, forgettable advertising. The whole point of an advert is to stick in your mind, and these will laser etch onto your frontal lobe right down to the cerebellum! Admittedly I would never of guessed the product, but they encapsulated me enough to stick it out until the end, and left me hungry for more.
A big pat on the back for Mattel and Paris based agency Ogilvy & Mather.
Animated by Wizz.
Source: I believe in advertising
Credits
Advertising Agency: Ogilvy&Mather, Paris, France
Chris Garbutt Executive: Creative Director Ogilvy and Mather
Arnaud Vanhelle: Copy Writer Ogilvy and Mather
Benjamin Bregeault: Copy Writer Ogilvy and Mather
Mihnea Gheorghiu: Copy Writer
Antoaneta Metchanova: Art Director Ogilvy and Mather
Alex Daff: Art Director
Najin Ha: Art Director Ogilvy and Mather
Benoit de Fleurian: Managing Director Ogilvy and Mather
Marie-Charlotte Lafront: Group Director Ogilvy and Mather
Herve Parizot: President Mattel
Arnaud Roland Gosselin: Marketing Director Mattel
Friday, April 24th 2009 at 9:21 am |
Those are fantastic.
Friday, April 24th 2009 at 4:12 pm |
awesome.
Friday, April 24th 2009 at 4:50 pm |
Have these people ever played scrabble? It’s fun…I’m not sure it’s this fun.
Friday, April 24th 2009 at 4:51 pm |
p.s. awesome stuff though!
Wednesday, April 29th 2009 at 8:21 pm |
great idea, it’s funny cause whenever i play scabble i always try to make sentences and poems out of the words while i’m waiting, so for me this is spot on.
Friday, April 24th 2009 at 7:26 pm |
No kidding. Talk about taking a chance. I’m not sure it makes me think of Scrabble. Maybe that’s the point…
Tuesday, April 28th 2009 at 2:09 pm |
Seriously I would like to play this 24/7 on my screen
awesomeness
Wednesday, April 29th 2009 at 2:14 am |
so fresh! really charming and inspired.
a nice change from the slick & shiny pieces
i too am going to label this “awesome”
Thursday, June 18th 2009 at 11:53 pm |
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