Charming character designs, a lush rendering style and unabashedly adorable visual effects make “Flavorhood” unique. Directors Jonathan Garin and Naomi Nishimura’s acute attention to color and tiny aniamated details add great personality to the work.
We caught up with Jonathan for some information about the project:
Flavorhood was definitely a beast in many aspects, from both the practical and digital sides. We went through extensive planning and prepping before we started building anything, using our original previs as a guide for real world measurements and frame counts from scene to scene. So in the end, the final picture is very close to what we originally set out to do.
It’s definitely the largest set we’ve ever built, about 16x20ft, created in sections, with little pop out holes so people could reach different areas during the shoot. Most things in the spot are constantly changing or transforming which meant shooting multiples of passes, making for a very intricate shoot and compositing puzzle. And when you throw in everything thats coming out of 3D, it definitely kept everyone busy.
Check out the behind the scenes action for “Flavorhood.” Its just as fun as watching the final spot!
Title: PopTarts Flavorhood
Length: 30 seconds
Air Date: July 20th, 2009
Client: Kellogg Company
Agency: Leo Burnett
Agency Producer: Alethya Luiselli
Agency Creatives: PJ MacGregor, Keenan Pridmore
Production Company: PandaPanther
Directors: Naomi Nishimura & Jonathan Garin
Executive Producer: Lindsay Bodanza
Designers: Naomi Nishimura, Ari Hwang
Animation: Han Hu, Miles Southan, Jeffrey Lopez, Yong Chan Kim, Kyle Mohr
Modeling: Jon Dorfman, Ari Hwang
Rigging: Marco Burbano
Tracking: Steven Hill
Compositors: Matt St. Leger, Bashir Hamid
3D Artists: Ari Hwang, Ignacio Ayestaran, Mirelle Underwood, Jaemin Lee, JiYoung Yoo
Art Department: Junko Shimizu, Grant Guilliams, Tonya Thornton, Shinya Nakamura, Kazu Yoshitake, Keiko Miyamori, Akiko Isomoto, Kyoko Sera, Draga Susanj, Sarah Bostwick
Production Assistants: Arwita Adinegoro, Giles Sherwood, Patrick Engle, Alexis DeHart Stephens, Kenji Ryuko, Shunsuke Tsuchiya, Bindy Subdhan
Motion Control Rig Operator: Richard Coppola
Director of Photography: Carolyn Taylor
Music & Sound Design: Waveplant / Composer: Joel Corelitz
Audio Post & Sound Design: Static Studios / Engineer: Steven Vandeven