Raf Wathion & The Mill Turntable Lexus

raf_mill_lexus
Raf Wathion and The Mill, LA teamed up to create this nuanced piece of art for Lexus via Team One.

Taking a sculptural approach, three of the Lexus’ new features are represented through visual analogy. As some car work seems to exploit the peak of technical and stylistic saturation, it’s always refreshing to see directors take a more subtle approach.

Though this spot was produced while at Rabbit, Raf has recently joined Skunk for US representation.

Agency: Team One Advertising
Creatives: Chris Graves (CCO), James Hendry & Craig Crawford (GCD), Molly Grubbs (Copywriter), Ryan Fluet (Art Director)
Agency Exec Producer: Jennifer Weinberg
Agency Producer: Helen Park

Production Company: Rabbit
Director: Raf Wathion
Director of Photography: Stephen Blackman
Exec Producer: Anura Idupuganti
Line Producer: Fred Vrancken

Editing Company: Butcher
Editor: Dave Henegar
Music: Robot Repair


Post Production: The Mill / Los Angeles
Executive Producer: Sue Troyan
Producer: Arielle Davis
Shoot Attend: John Leonti
Lead Flame Artist: Giles Cheetham
Assistant Artists: Ant Walsham, Billy Higgins, Gavin Camp, Mike Plescia, Shane Zinkhon
CG Lead: John Leonti
CG Artists: Michael Panov, Meng-Yang Lu

4 Comments

ddd_dave

Seems like the titles above the car are not tracked in very well…. cool idea, I love the Youtube thing you found “Combustion”.

Combustion

@ddd_dave: Taxidermia is a pretty dope hungarian movie, that has the soundtrack written by Amon Tobin.

Igor Sordokhonov

i thought of some works from http://www.blinkprods.com/directors/view-work/item1914/One-in-Three/

anyway, great spot!

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