A Woman’s Life Through Dougal’s Eyes
Dougal Wilson’s latest spot for John Lewis (produced by Blink with VFX from MPC) flexes both his stronger and often contrasting skills; “in-camera” trickery whilst maintaining even pressure on the viewers’ heart strings.
The ambitious camera-move in this spot is an evolution of some of Dougal’s older work in the same vein (see Jarvis Cocker – “Don’t Let Him Waste Your Time” and Boots – “Bus Journey”) . While most folks get wrapped up in the technical aspect of such a project, Dougal continues to focus on the nuances of performance and warmth in cinematography that make this piece his own.
This is yet another prime example of the importance of a singular vision in an industry that can risk being diluted by technique-driven work and the sacrificed narrative that can come as a result.
Agency: Adam & Eve, London
Creative Director: Ben Priest
Copywriters: Ben Tollett, Emer Stamp, Steve Wioland, Matt Woolner
Art Directors: Ben Tollett, Emer Stamp, Steve Wioland, Matt Woolner
Agency Producer: Leila Bartlam
Production Company: Blink, London
Director: Dougal Wilson
Executive Producer: James Bland
Producer: Matt Fone
DP: Dan Landin
Offline Editor: Joe Guest @ Final Cut
Post-Production: MPC Producer: Louisa Cartwright
TK: Jean-Clement Soret
Flame: Dan Adams, Tom Harding, Byron Woodfinden
Shake: Olivier Jezequel
Sound Studio/Engineer: James Saunders @ Jungle
i wonder how spooky it must be for any of the younger actresses portraying the girl, to see the rest of their whole life life laid out in front of them in 1 minute and 30 seconds.
Wow, effective, that made me really depressed.
Damn, that was well done.
Always rad to see one of your concepts done before you have a chance to do them.
Damn, i hate it when adverts get me right ‘there’.
wow that was perfect.
lovely spot and well made. it worked really well.
man o man did that strike a chord.
this is the real deal. content over form.
really nice colors too…
Your fridge can knock you up? I’ll never open that damned thing again!
SPEECHLESS!!!!!
tight.
I would love to see behind the scenes for this.
Awesome. Dougal gives Michel Gondry a run for his money here, and it does tug the heart strings.
arrrgh we are all running out of time!!!
I love it when visual effects are actually used for story-telling, the obvious case of this ad, and not just for eye-candy.
I’m sorry for Dougal Wilson, even when I LOVE the VFX in this spot. The concept and even the music are COPIED from this much simpler spot from 2006:
http://www.youtube.com/watch?v=MoG2jWZZkc4
Europe is not that far my friends. We watch.
I’m sorry for Dougal Wilson, even when I LOVE the VFX in this spot. The concept and even the music are practically the same of this much simpler spot from 2006:
http://www.youtube.com/watch?v=MoG2jWZZkc4
Coincidence? Same story, from child to woman, but with lots of post-production.
Nevertheless, plagiarism comment aside, I enjoyed that. Consider heart string plucked.
This is a great advert.
But I couldn’t help myself, had to spoof the ending…
Watch here: http://vimeo.com/11388914