Smith & Foulkes: “Paint It Black”

Paint It Black, from Nexus directors, Smith & Foulkes, is refreshingly witty. The color (or shade) black serves as the visual glue that binds the narrative of the piece together and creates a visual dialect that—like much of Smith & Foulkes work—is distinguished by character driven narratives and artful storytelling.

While the piece is entirely 3d, it maintains a graphical uniformity by limiting the palette and rendering each character with a soft finish. Evidently, the directors understand the nuances of great transitions and can intelligently craft a matrix of character subjects into one coherent aesthetic. As well, the ominous voice-over is playfully poetic and harks back to a kind of horror-esuqe delivery from a Boris Karloff or Vincent Price—making the piece filmic while still being commercially proper.


Credits:
Client: Panasonic
Title: Black
Length: 30”

Agency: The Campaign Palace
Creative Team: Nic Buckingham & Hywel James
Agency Producer: Katrina Maw

Production Company: Nexus
Director: Smith & Foulkes
Executive Producers: Julia Parfitt
Producer: Luke Youngman
Project Lead: Michael Greenwood
Illustrator / Designer: Mark Gmehling
Animation: Nexus
Compositing: Hugo Guerra

Sound Design: 750mph (London) / Nylon Studios (Sydney)

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14 Comments

Davidkamp

Damn… that’s gorgeous! except for the TV at the end. :)

unluckystar

The transitions and voice-over makes it a very special piece.
Some of the characters design reminds me of the drawings by Mark Gmehling.

LukeY

@unluckystar: Good spot. Mark was the character designer on the project.

unluckystar

I like very much his work! Congratulations Mark!

monovich

That was a pleasure to watch. Reminded me of Dr. Seuss in a good way. It was so smooth and buttery.

suprememoves

JWplayer jamming up my frame by frame game. Those transitions are dope.

Mathieu Babin

Weird that the ending is so average (badddddd tv, fireworks…) compare to the magic of the animation itself (love the guy with is twisted leg ) but still .. impressive work.

movecraft

Can’t believe the love that went into this. Bravo!

LukeY

Full Credits:

Agency: The Campaign Palace
Creative Team: Nic Buckingham & Hywel James
Agency Producer: Katrina Maw

Production Company: Nexus
Director: Smith & Foulkes
Executive Producers: Julia Parfitt, Cedric Gairard
Producer: Luke Youngman
Project Lead: Michael Greenwood
Illustrator / Designer: Mark Gmehling
Animation: Nexus
Compositing: Hugo Guerra

Sound Design: 750mph (London) / Nylon Studios (Sydney)

Brandon Lori

Yep, thanks Luke!

vvkonline

sweet
could also see it done in 2D

ktx

love how it flows :)

usernamesarepoop

I feel like Ken Nordine is in the room.

Comments are closed.