Major Briggs: McDonald’s “Little World”


Telling a story while your camera is stabilized to a chicken-y asteroid is no minor animation task, but Major Briggs makes it look effortless in this spot for McDonald’s McBites. I love the variety in camera angles seamlessly transitioning. Let’s just hope the center of the universe does not end up being a meaty chunk.

Brand: McDonald’s Chicken McBites
Agency: Leo Burnett
Creative Directors: Tony Malcolm & Guy Moore
Executive Creative Director: Justin Tindall
Art Director: Will Thacker
Copywriter: Blake Waters
Director: Major Briggs
Production Company: Blinkink

  • Edward Rivera

    simply amazing work

  • http://beatcopter.com beatcopter

    Love the integration.

  • http://www.mono-motion.com monovich

    I came here hoping to read some obligatory bitching about how it’s for McDonald’s. None? Nice, because it’s such a clever little spot and anyone who can make a meaty kibble look this good is pretty great in my book.