“At work” by Georgia Tribuiani

Every so often you come across a piece that really surprises you. “At work” by director Georgia Tribuiani is that piece for me. Through a series of playful vignettes, Georgia creates a minimal world for Building Block which is full of surprise and intrigue.

There are few things I can think of caring about less than designer bags, yet while watching “At work” I found myself wanting to find out more. With each new vignette, you are faced with a new set of questions — Where are the humans? What is that bag doing on an escalator? How would a bag press the buttons of the elevator?

As each new question arose, it soon became clear that none of this matters. In fact, this was the intention all along. By making the piece devoid of all the ingredients you would expect to see, Georgia places the emphasis on what matters most: the products themselves.

“At work” is deceptively simple, yet by leveraging a smart combination of stark graphic landscapes, unexpected foley sounds and fractured compositions, Georgia was able to reskin something that we think we’ve all seen before and turn it into something sophisticated, fresh and inspiring.

Credits

Director: Georgia Tribuiani
Producer: Lindsey Ramey
DP: Eli Goldstein
Set Designer: Kate Insley
Editor: Terry Huynh
Sound Designer: Xander Lott

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About the author

Joe Donaldson

/ www.jodie.work
Joe Donaldson is one of the editors of Motionographer. Working closely with Justin Cone, their hope is to help grow our community while celebrating the exceptional work being created on a daily basis. Additionally, Joe recently joined Ringling College of Art and Design where he works as a professor in the Motion Design department. Before joining Ringling, Joe worked as a director, designer and animator in Chicago, New York and Los Angeles, and has had the honor of directing work for clients such as Apple, Google, Facebook, Instagram, The New York Times and Unicef.

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  • Bardock .

    Beautiful.

  • leonardo2001

    Very clever and original.

  • gwiz

    you forgot to credit the creative direction

  • Vincent Schwenk

    Amazing!