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Posts tagged as Olympics
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Daniel Kleinman: P&G “Kids”

Daniel Kleinman re-imagines the athletes of the 2010 Winter Olympics in Kids, for P&G.

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Motion Theory Decodes Beauty


Complexity amongst simplicity, and technology behind raw beauty are the building blocks for Motion Theory’s latest hit for Buick and the 2010 Vancouver Olympics. Directed by Mathew Cullen (with ACD Mark Kudsi), MTh revisits some of their earlier particle-based hits that fused an aesthetic of heavily-coded infrastructural graphics with elegant live-action. This piece, more nuanced than prior “processing” projects like Budweiser and Exxon, connect the science behind the art of ice skating and the engineering that goes into the art of a Buick.

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Fx and Mat: IOC “All Together Now”


Nexus Productions’ directing duo Fx and Mat put their powers to use for the International Olympic Committee and agency Coler & Weber United in “All Together Now,” a beautifully rendered tale of titanic Olympians literally pulling the earth’s geography together into a neo-Pangea.

Like their work for the Royal Bank of Canada (through Parisian prodco Mr. Hyde), “All Together Now” uses soft lighting and a rich palette to evoke a sunny, feel-good vibe reminiscent of Art Deco’s happier imagery. The contours of the characters remind me of Tamara de Lempicka‘s hefty but friendly human forms—just without all the sitting around and pouting.

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GOOD Magazine: Lords of the Rings

GOOD Magazine’s latest addition to its Transparency series, “Lords of the Rings,” created in collaboration with Dorian Orange.

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