Process: C4D in Skyfall-inspired spot for Sony

PUBLISHED by Justin Cone


Great insight into the process behind the screen graphics for a new Skyfall-inspired spot for Sony. Design and animation by Bradley “Gmunk” Munkowitz and Navarro Parker.

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About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.
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11 Comments

jan

Apart from the favor for a friend what’s that doing here?

Justin Cone

Wish I could call those guys my friends, but they’re not. Did you actually read the post? The spot is whatever, but the process is pretty great.

Justin Cone

And just curious why you’re afraid to use your real name? Funny how drive-by cynics always hide behind anonymity.

Jon Malkemus

lol @ “What’s that doing here”. It’s a behind-the-scenes look into the mograph of a commercial, posted on a blog that focuses primarily on motion graphics.

Michael Rosen

Really cool look into the “making-of”; thanks.

té

great post, awesome mograph-work!

Ben Weeks (@ben_weeks)

Gmunk is like the michael jordan of motion graphics.

elaine montoya {motion.tv}

great post! Kudos to Navarro and Gmunk on this piece. And Justin – thanks for posting some behind the scenes clips – my kind of stuff!

mariano

I saw this ad several times on tv and sorry to say this, but even as a hardcore motion graphics guy, I never even noticed those graphics, they weren`t exciting at all, anyways. And it was quite a surprise to learn that gmunk was the driving force behind it – a total waste of talent, time and money.

PJ Richardson

the graphics and interface where the best part of this pretty boring spot. If you took away the big names attached, james bond, wieden and kennedy and gmunk, this site would not get any play on motionographer as its kind of a lame story. To the productions credit though, they hired the absolute best to craft every little detail including these superb interface animations, but the aha! moment at the end left me pretty uninspired.

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