Psyop: Coke
Psyop recently finished up a couple quirky spots for Coke. "Cloud" is a blend of stop-motion and cel animation that has a retro feel to it. The simplicity of the forms (both drawn and sculpted), the characters’ expressions and even the sound design remind me of the classic La Linea cartoons. Bringing that aesthetic into the third dimension (via clay) is interesting, but this spot feels a little flat to me (no pun intended).
I’m a bigger fan of "Dog," which feels decidedly more Psyop-ish than "Cloud." The only thing that initially turned me off about this spot was its opening fart joke. But it turns out the dog’s gaseous tendencies figure prominently into the narrative arc.
The dog is literally bursting with character. From his wildly waving hair to his hilariously menacing teeth, he owns this spot from beginning to end. The "yes" and "no" particle system-like graphics are an excellent touch, as well; they comically externalize the dog’s inward state while adding visual interest. Very nicely done.
Tuesday, April 18th 2006 at 2:49 pm |
“Dog” is beautiful… Much preferred to “Cloud”..
Tuesday, April 18th 2006 at 3:52 pm |
If you want a la linea “inspiration” check this:
http://www.yellowhouse.tv/Director%20pages/houplain/Houplain%20france/melodief.html
Tuesday, April 18th 2006 at 4:40 pm |
I like ‘em both, but yeah.. the Dog one is freakin awesome, way to go Psyop!
Ai: Nice.. thanks!
Tuesday, April 18th 2006 at 7:26 pm |
haha I love the teeth, the animation is brilliant!
Nice to see they didnt leave the dog as a solid black colour.
Tuesday, April 18th 2006 at 8:29 pm |
I have to disagree. My preference is definitely for the cloud spot…
Just my opinion and taste. But if we’re voting….
Nothing wrong with the “flat”aesthetic. In fact it liberates you to create new worlds, much like the la linea and yellow card animations do…
3d can be so “real” and restrictive, don’t you think?
Tuesday, April 18th 2006 at 8:51 pm |
“3d can be so “realâ€Â? and restrictive, don’t you think?”
Sure, in the wrong hands. But that’s true of 2D as well.
“Dog” was done mostly in 3D, and it feels very organic, loose, wild and unrestricted to me.
Tuesday, April 18th 2006 at 10:02 pm |
I like em both too. They seem so different though… like a different campaign. Cloud doesn’t look like PSYOP at all yet Dog is PSYOP at it’s best! I actually watched Dog multiple times…. I havent done that in a long time. Theres soo much going on.
Tuesday, April 18th 2006 at 11:16 pm |
Jam-packed with tons of technique, and more importantly, tons of character. “Dog” is the kind of spot that, if I saw it for the first time on an actual tv, I’d be looking for all over the place. Which is half the battle for a commercial after all, right?
Curse Psyop for that increasingly less rare I hate you cos I’m jealous-but I love you cos you’re so fine reaction.
Wednesday, April 19th 2006 at 9:03 am |
does anyone know the song for cloud??
Wednesday, April 19th 2006 at 9:18 am |
Yeah… great song huh?
it’s called “Folder” by Plastic Operator and a great video was done for it by bitstate…
http://www.bitstate.com/tv_film/07/07_synopsis.htm
Wednesday, April 19th 2006 at 9:29 am |
And which one of the psstpassiton-guys are you bran dj?
Wednesday, April 19th 2006 at 9:37 am |
Nevermind.
Love the coke spots.
Wednesday, April 19th 2006 at 10:14 am |
Come on Justin, you can’t beat a good fart joke. This one was particularly well achieved in my humble opinion.
High callibre work, as we’ve come to expect from these guys.
Wednesday, April 19th 2006 at 10:22 am |
# Ai says:
April 18th, 2006 at 3:52 pm
If you want a la linea “inspiration� check this:
http://www.yellowhouse.tv/Director%20pages/houplain/Houplain%20france/melodief.html
Beautiful!
Wednesday, April 19th 2006 at 2:08 pm |
thanks and yes great the song
Wednesday, April 19th 2006 at 4:21 pm |
Man, is it just me or is the discussion on Motionographer much better than the discussion on Tween? I think that stupid code system really screwed up people’s ability to comment on Tween…
Wednesday, April 19th 2006 at 5:29 pm |
Agreed, discussion is much better on Motionographer.
You guys are champs.
Wednesday, April 19th 2006 at 7:32 pm |
Hey Anonymous
I am
bran@growdesignwork.com
and I am organizing Psst!
Update on that soon.
i promise.
Sorry to hijack the Psyop comments…
also did you all see that MTV HD spot?
http://www.psyop.tv/o.php?id=51|0
WOW.
Wednesday, April 19th 2006 at 9:12 pm |
CAN U SAY WOW!!!
that mtv spot by psyop is AWESOME!! simply beautiful. one of the best spots i’ve seen in awhile.
Thursday, April 20th 2006 at 2:07 am |
It’s so much better Justin… it’s almost like a forum now.
Thursday, April 20th 2006 at 4:46 am |
I dig both pieces. It’s great to see non CG work (Cloud) from a top CG boutique. Dog is great, but I’d really like that it had been done in claymation too – it would be different but not neccesarily better, cause this is already GGGGREAT Stuff. Congrats to PSYOP…
Friday, April 21st 2006 at 12:01 pm |
what’s wrong with fart jokes?
Friday, April 21st 2006 at 4:51 pm |
Well for ur info, CLOUD is also fully CG
although there are a lot of hand drawn elements in the spot.
Saturday, April 22nd 2006 at 2:06 am |
Hey BTW the cloud clay is acutally CG.
Thursday, April 27th 2006 at 10:00 pm |
i love the Cloud version. The characters have personality and although I love fart jokes the quirkiness and feel of the CG claymation characters won me over. Fabulous.
Saturday, April 29th 2006 at 9:55 am |
what song playing in “doggy”? sounds very familiar but i can’t remember. anyone?