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Brand New School, Jeep

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BNS Jeep
Brand New School is quickly becoming THE force to be reckoned with by continuing to pump out super-slick spots. The latest ad for Jeep, through BBDO Detroit, gives BNS an opportunity to display its prowess with character animation. Check it out.

Posted on 26 January 2007 |

28 thoughts on “Brand New School, Jeep”

  2. Remeber high schoool there was that girl you never really noticed then over the summer she got tits and contact lenses and everyone went back to school tripping over eachother’s hard-ons for a chance to talk to her and maybe perhaps nail her under the bleachers.
    That’s BNS.

    Titties in ya face, bitch!

  6. Yes that’s very good bns. Congrats.

    Suddenly they seem ahead of all the others (Psyop, Stardust, etc…)

  8. Sorry, what i meant is, suddenly they seem to have much better animators than the others. Looking back at the latest releases of their competitors i noticed the animation to be much less professional and technically pleasing than bns’ stuff.

  9. “when did bns get their act together so well??”

    Probably since they stopped putting (almost) every piece of work on their website. Now what you see of their output is only the high profile pieces that they want seen. Not that that’s a bad idea.
    The piece is great though. Very nicely done.
    God, I hate 3D.

  10. looks a bit like the feature film “robots”? that one cool scene specifically that he is attracting every piece of metal onto him? i think even the lighting and overall mood looks like that release, albeit it is great work!

  11. Anyone know what package they used? Are they still using Max or am I late and confused?

    Better than Psyop, nah.

  13. It’s silly to try and qualify a difference between leading studios. It’s all personal taste at this point. Especially since their projects are usually worked on by different teams.

    The spot is excellent. Titties in yo face!

  15. “suddenly they seem to have much better animators than the others.”

    smaller studios with proximity to LA and NYC do really well, with catching people off larger studios freelancers boom and bust. most good senior animators float between feature projects, and thus studios. what do you do in between features? recharge your soul at a smaller, cooler place, like BNS.

  17. man you guys are way overthinking this whole thing. go into conceptual Art. its way more critical and cliquish.

  19. Where the f*ck is the BNS logo?
    You managed to put some of your names on the street signs and have highway 69.

    But you couldnt manage to slip in the BNS logo we have all grown to love in your spots in a commercial filled with street signs and debri flying around?

    Somethings fishy here…

    My favorite thing is the transparent pink xray pass of the shopping cart that sticks itself into the back of the characters foot

    KUDOS!

  21. bns logo is in shot 7, behind the robot’s back with the ‘i voted for nader’ sign
    thank you

  23. woooooooooooooooooooow.. now that is an awesome spot… BNS well done….

    posted by adam: “when did bns get their act together so well??”

    i think when they got rid of those four color rainbow overlay designers that did photoshop candy for storyboards and started actualy doing real design: which is solving a problem given by the client. i think we all know who they are….

    rock on BNS!!!!!!!!

  24. I heard that the founder of bns stepped down and gave others more responsibility and thus much better work now.

  26. Yay, that was great! It’s spots like these that make me scroll through them frame by frame to pick up on all the subtleties. :P