Digital Kitchen “Raw Deluxe”
I refuse to comment on the fact that Digital Kitchen’s new “Raw Deluxe” is for Zune. Let it be assumed from now on that all projects from all studios are for Zune unless otherwise stated.
Now, with that out of the way, feast your eyes on all the lush textures and moody lighting that make this spot feel simultaneously elegant and edgy. Unlike the Zune Arts stuff, this is a product-centric video that would probably be great in retail environments with or without sound. (The soundtrack is very nice, though; it’s be shame to see it without the music.)
It’s simple. It’s subtle. It’s engaging. I dig.
Tuesday, November 20th 2007 at 4:05 pm |
“Let it be assumed from now on that all projects from all studios are for Zune unless otherwise stated.” Hahahahah, that was funny, but pretty true though, what the hell?…
Anyways, sweet spot, DK with different styles and approaches always…
Cheers
Boca
Tuesday, November 20th 2007 at 4:10 pm |
nice job dudes.
Tuesday, November 20th 2007 at 5:32 pm |
Just gotta love a juicy macro. I’m wondering, as this spot seems to be targeting a very masculine demographic, whether there is/intends to be a more feminine companion piece?
Tuesday, November 20th 2007 at 6:10 pm |
Really nice and slick. Shows off the product well. Also, I read last week that in the year to November 2007, 578 babies born to couples where one or both parents work in the motion-graphics industry, have been given the first name ‘Zune’. Crazy, but true…
Tuesday, November 20th 2007 at 6:24 pm |
Hey anyone know what song that was. me likey
Tuesday, November 20th 2007 at 7:01 pm |
The music was composed by Mark Walk - Ophonic.
Tuesday, November 20th 2007 at 7:04 pm |
Simon, glad they didn’t name them enuz
Tuesday, November 20th 2007 at 11:11 pm |
Mark Walk rules …. !
Wednesday, November 21st 2007 at 7:30 pm |
@ Marc B. My little boy is called Enuz actually, after the deputy in ‘Dukes of Hazard’. Yee Haw!
Friday, November 23rd 2007 at 1:44 am |
Mark Walk. Loved it.
Saturday, November 24th 2007 at 1:56 am |
I love DK, but this spot is so so. I love you DK, don’t be hurt.
Sunday, November 25th 2007 at 11:53 pm |
I like the transitions and the subtlety of the hard selling (forgive me for the lack of words) - zune, zune, zune.. hehehe… I’m a bit crazy today, too much coffee i guess…
Monday, November 26th 2007 at 9:08 pm |
/\ hmmm, the 2nd best selling item on ebay and pricegraber during thanksgiving but yeah.
Great spot, simple but very eye catching.