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Digital Kitchen “Raw Deluxe”

dkraw.jpg

I refuse to comment on the fact that Digital Kitchen’s new “Raw Deluxe” is for Zune. Let it be assumed from now on that all projects from all studios are for Zune unless otherwise stated.

Now, with that out of the way, feast your eyes on all the lush textures and moody lighting that make this spot feel simultaneously elegant and edgy. Unlike the Zune Arts stuff, this is a product-centric video that would probably be great in retail environments with or without sound. (The soundtrack is very nice, though; it’s be shame to see it without the music.)

It’s simple. It’s subtle. It’s engaging. I dig.

Posted on 20 November 2007 |

  • http://bocamotion.tv boca

    “Let it be assumed from now on that all projects from all studios are for Zune unless otherwise stated.” Hahahahah, that was funny, but pretty true though, what the hell?…
    Anyways, sweet spot, DK with different styles and approaches always…
    Cheers

    Boca

  • http://www.monovich.com monovich

    nice job dudes.

  • Adam Butciss

    Just gotta love a juicy macro. I’m wondering, as this spot seems to be targeting a very masculine demographic, whether there is/intends to be a more feminine companion piece?

  • http://www.knife-party.net Simon Robson

    Really nice and slick. Shows off the product well. Also, I read last week that in the year to November 2007, 578 babies born to couples where one or both parents work in the motion-graphics industry, have been given the first name ‘Zune’. Crazy, but true…

  • dax

    Hey anyone know what song that was. me likey :)

  • davco9200

    The music was composed by Mark Walk – Ophonic.

  • Marc B.

    Simon, glad they didn’t name them enuz

  • TommyL3363

    Mark Walk rules …. !

  • http://www.knife-party.net Simon Robson

    @ Marc B. My little boy is called Enuz actually, after the deputy in ‘Dukes of Hazard’. Yee Haw!

  • http://motionhouse.wordpress.com motionhouse

    Mark Walk. Loved it.

  • bicycleman

    I love DK, but this spot is so so. I love you DK, don’t be hurt.

  • http://www.lazymovie.com zeniamai

    I like the transitions and the subtlety of the hard selling (forgive me for the lack of words) – zune, zune, zune.. hehehe… I’m a bit crazy today, too much coffee i guess…

  • http://www.motionatelier.com r3awak3n

    /\ hmmm, the 2nd best selling item on ebay and pricegraber during thanksgiving but yeah.

    Great spot, simple but very eye catching.