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Digital Kitchen “Raw Deluxe”

dkraw.jpg

I refuse to comment on the fact that Digital Kitchen’s new “Raw Deluxe” is for Zune. Let it be assumed from now on that all projects from all studios are for Zune unless otherwise stated.

Now, with that out of the way, feast your eyes on all the lush textures and moody lighting that make this spot feel simultaneously elegant and edgy. Unlike the Zune Arts stuff, this is a product-centric video that would probably be great in retail environments with or without sound. (The soundtrack is very nice, though; it’s be shame to see it without the music.)

It’s simple. It’s subtle. It’s engaging. I dig.

Posted on 20 November 2007 by justin
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13 Comments »

Comment by boca
2007-11-20 16:05:17

“Let it be assumed from now on that all projects from all studios are for Zune unless otherwise stated.” Hahahahah, that was funny, but pretty true though, what the hell?…
Anyways, sweet spot, DK with different styles and approaches always…
Cheers

Boca

 
Comment by monovich
2007-11-20 16:10:31

nice job dudes.

 
Comment by Adam Butciss
2007-11-20 17:32:51

Just gotta love a juicy macro. I’m wondering, as this spot seems to be targeting a very masculine demographic, whether there is/intends to be a more feminine companion piece?

 
Comment by Simon Robson
2007-11-20 18:10:34

Really nice and slick. Shows off the product well. Also, I read last week that in the year to November 2007, 578 babies born to couples where one or both parents work in the motion-graphics industry, have been given the first name ‘Zune’. Crazy, but true…

 
Comment by dax
2007-11-20 18:24:42

Hey anyone know what song that was. me likey :)

 
Comment by davco9200
2007-11-20 19:01:08

The music was composed by Mark Walk - Ophonic.

 
Comment by Marc B.
2007-11-20 19:04:25

Simon, glad they didn’t name them enuz

 
Comment by TommyL3363
2007-11-20 23:11:31

Mark Walk rules …. !

 
Comment by Simon Robson
2007-11-21 19:30:26

@ Marc B. My little boy is called Enuz actually, after the deputy in ‘Dukes of Hazard’. Yee Haw!

 
Comment by motionhouse
2007-11-23 01:44:20

Mark Walk. Loved it.

 
Comment by bicycleman
2007-11-24 01:56:14

I love DK, but this spot is so so. I love you DK, don’t be hurt.

 
Comment by zeniamai
2007-11-25 23:53:43

I like the transitions and the subtlety of the hard selling (forgive me for the lack of words) - zune, zune, zune.. hehehe… I’m a bit crazy today, too much coffee i guess…

 
Comment by r3awak3n
2007-11-26 21:08:01

/\ hmmm, the 2nd best selling item on ebay and pricegraber during thanksgiving but yeah.

Great spot, simple but very eye catching.

 

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