Digital Kitchen “Raw Deluxe”

dkraw.jpg

I refuse to comment on the fact that Digital Kitchen’s new “Raw Deluxe” is for Zune. Let it be assumed from now on that all projects from all studios are for Zune unless otherwise stated.

Now, with that out of the way, feast your eyes on all the lush textures and moody lighting that make this spot feel simultaneously elegant and edgy. Unlike the Zune Arts stuff, this is a product-centric video that would probably be great in retail environments with or without sound. (The soundtrack is very nice, though; it’s be shame to see it without the music.)

It’s simple. It’s subtle. It’s engaging. I dig.

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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13 Comments

boca

“Let it be assumed from now on that all projects from all studios are for Zune unless otherwise stated.” Hahahahah, that was funny, but pretty true though, what the hell?…
Anyways, sweet spot, DK with different styles and approaches always…
Cheers

Boca

Adam Butciss

Just gotta love a juicy macro. I’m wondering, as this spot seems to be targeting a very masculine demographic, whether there is/intends to be a more feminine companion piece?

Simon Robson

Really nice and slick. Shows off the product well. Also, I read last week that in the year to November 2007, 578 babies born to couples where one or both parents work in the motion-graphics industry, have been given the first name ‘Zune’. Crazy, but true…

dax

Hey anyone know what song that was. me likey :)

davco9200

The music was composed by Mark Walk – Ophonic.

Marc B.

Simon, glad they didn’t name them enuz

TommyL3363

Mark Walk rules …. !

Simon Robson

@ Marc B. My little boy is called Enuz actually, after the deputy in ‘Dukes of Hazard’. Yee Haw!

motionhouse

Mark Walk. Loved it.

bicycleman

I love DK, but this spot is so so. I love you DK, don’t be hurt.

zeniamai

I like the transitions and the subtlety of the hard selling (forgive me for the lack of words) – zune, zune, zune.. hehehe… I’m a bit crazy today, too much coffee i guess…

r3awak3n

/\ hmmm, the 2nd best selling item on ebay and pricegraber during thanksgiving but yeah.

Great spot, simple but very eye catching.

Comments are closed.