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Spy Films for Snickers

snickersrugby.jpgWhen I first started watching this spot, created over at Spy Films, I was afraid it was going to be a typical CG smash-n-dazzle with no real point other than “man, that looked sweeeet”. I was pleasantly surprised to find that this isn’t the case and that the twist is pretty darn clever. That, and man it looks sweeeet.

|Full-res version| |YouTube mirror|

Credits:
Agency: BBDO Moscow, Russia

Director: Alex & Steffen
DOP: Maher Maleh
Production Company: Spy Films, Toronto, Canada
Executive Producer: Carlo Trulli

Postproduction: Unexpected GmbH, Stuttgart, Germany
VFX Supervisor: Alex & Steffen

Posted on 6 December 2007 |
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7 responses to “Spy Films for Snickers”

  1. Comment by zeniamai:

    sweet….

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  2. Comment by iamsteve:

    brilliant, probably the most over the top ad for a snack i have ever seen.

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  3. Comment by oyvindronning:

    So good! The whole “slide transform into human and back” thing reminds me of something I’ve seen before, can’t remember what tho:p Again, good stuff!

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  4. Comment by Ramin:

    yes…sweeet

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  5. Comment by orungo:

    This is real weird,the soundtrack in the backgground
    is one of the New Zealand Haka’s.
    This is a native war dance performed by the maori
    tribes before battle, or as a welcome. This one in particular is usually performed before a Rugby
    game played by the famous ‘All Blacks’ which your
    might have heard of. Weird, cause it’s far removed
    from Russia….?

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  6. Comment by kevincao:

    awsome!

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