Want to be on Motionographer? Submit your work now!

Get a daily digest of Motionographer's posts in your inbox. Subscribe now.

Take It To The Next Level


This isn’t really a motion graphic spot, but I was thoroughly entertained by this ad for Nike directed by Guy Ritchie for agency 72andSunny. This feels more like a short rather than an advertisement (I guess that is the point right) that whips through the glory, grit and girls of a professional football player in true Guy Ritchie fashion.

The editing work done on this spot is something to behold, and if that is not enough for you it is also glittered with the superstars of the football world like Fabregas, Ronaldo and Wenger.

Enjoy

Posted on 29 April 2008 |

  • http://najork.net najork

    This is pretty incredible. Heavy CG, but you don’t even feel it.

  • anonymouse

    while the puking might be accurate and all it does push it too much into ‘smack my bitch up’ territory

  • http://www.lazymovie.com zeniamai

    Wow nice… I am not much of a football fanatic but this is really sweet.. This is sweet branding…

  • http://www.knife-party.net Simon Robson

    erm, brilliant. And I’d written off Guy Richie…

  • http://bocamotion.tv boca

    Awesome! Ronaldinho rocks!

  • boombaye

    DOPE spot. Any behind the scenes info on how it was made?

  • jasonk

    absolutely fantastic.

  • mfh

    I love it. I’m suprised how well it allows you to see the game through a new recruits eyes.

    brilliant.

  • sidewalksurfing

    that fuckin ruled! good post.

  • http://www.decoy.tv rothermel

    agreed about the smack my bitch up reference… totally agreed… BUT, i think that the audio really carries this piece. when the character scores a goal, or is hit, it feels really real.

    its funny how madonna hooked up with guy, and both their careers started to suck, then they split and they’re doing decent shit again…

  • http://www.matthewbennettpictures.com Matthew Bennett

    This must have cost a billion dollars, its so fast that the micro-direction of everything has to be soo good, and it is! Great! I was there.