Live Good Video

Let me start off by saying this was posted as a quickie way back when so forgive me if you have seen it, but it is deserving of a little Motionographer spotlight treatment.


When I first started playing this music video of the band Naive New Beaters and saw a handheld shot of a pink hat emblazoned with a rainbow, I thought, “Oh man, not another hipster video.” Thankfully though I didn’t give up watching there and was delightfully surprised with the trickery performed by directors Megaforce (sorry, this is all I could find of them at the moment).

Although the execution of this video doesn’t hold up by way of craftsmanship due to a lot of poor keying (which from the style of the video seems to be intentional) the camera tricks and presumably extensive preproduction are something that would make Gondry proud. Just for fun try and follow the practical methods in which every transition is executed.

Yes, there is nothing here that you haven’t seen in an old HP spot or a trick that Gondry has shown before, but the pure effort, planning and execution involved in this three and a half minute long video using a seamless camera is just plain impressive.

Thanks to Rutger Smelt for putting this back on our radar!

About the author

Jon Saunders

/ www.jonsaunders.tv
internet surfer/designer extraordinaire

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  • Wow. All that tracking and chroma keying must have taken quite a while. Especially due to the imperfect nature of the lighting and camera work. Kudos!

  • skeletor

    Glad to see this re-posted, I enjoyed watching this repeatedly and it’s a great example of the trend of lo-fi ingenuousness that has followed on from the extinction of the big budget video. Kudos indeed.

  • Rutger

    I thought the video was produced by http://www.spamstudio.com/ (it’s in the end of the video)…

    • john clark

      hi, i’m proud to see that post on such a great site!

      Rutger, you’re right the video was produced by Spam Studio and Léo le Bug and Clément Gallet. But now our 4 young fellows have officially gathered their forces in one team called Megaforce (and they’re currently working on one of the next late of the pier video by the way…)

      if you want more info on the band please check the following links :

      BANG!

  • anonymouse

    glad this was reposted. this is just pure awesome.

  • john clark

    Rutger, you’re right the video was produced by Spam Studio and Léo le Bug and Clément Gallet. But now our 4 young fellows have officially gathered their forces in one team called Megaforce (and they’re currently working on one of the next late of the pier video by the way…)

    if you want more info on the band please check the following links :

    BANG!