Mr. Hyde’s Fx and Mat for RBC

Fx and Mat (with Paris-based production company Mr. Hyde) directed this feel-good spot for the Royal Bank of Canada and agency BBDO Toronto. I love the color grading and sunrise lighting throughout the spot. The palette is as friendly as the characters and the easy going soundtrack.

The use of cardinals is also a nice touch. In addition to adding a little whimsy to some of the shots, they create a sense of scale and contrast.

(Incidentally, Fx and Mat worked with recently featured Nicolas Lesaffre on a surreal ad for Match.com, which is definitely worth checking out on Nicolas’ site.)

Also make sure to drop by Fx and Mat’s blog where they’re sharing a nifty slideshow of concept art for the RBC spot. (Thanks, Kara!)


Client : Royal Bank of Canda
“Mr Long Legs”

Production company : Mr Hyde Paris @ Curious Pictures NY
Directors : Fx and Mat
Agency : BBDO Toronto
Creative dirctors : Carlos Moreno, Peter Ignazi
Art director : John Terry
Copywriter : James Ansley
TV producer : Terry Kavannah
Producers : Amélie Couvelaire, Mary Knox
Music : “Mr Long Legs”
Composer : Matthias Pottier
Sound : Amagnasett

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  • Frozensmokeprod

    I love the clouds, I wonder if they are 3d or cottenballs.

  • Kara

    here is a link to their blog they update quite frequently :

    http://fxandmat.blogspot.com/

    Btw, maybe you could include a link to it in your article ?

  • Fx Goby

    Thanks, it was cool to make the clouds. We made them out of cotton balls that we shaped, lightened and pictured to have the right texture.

    cheers,

    Fx&Mat

  • oeuf

    Great looking piece! Just fun to watch.
    Is it me or does Royal Bank of Canada have some good commercials working for them?

  • oeuf

    Just checked out the blog. HOLY SH!T
    Great body of work! And the illustrations for this spot are fabulous!