Mr. Hyde’s Fx and Mat for RBC | Motionographer | Motion graphics, design, animation, filmmaking and visual effects

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Mr. Hyde’s Fx and Mat for RBC By Justin Cone Fx and Mat (with Paris-based production company Mr. Hyde) directed this feel-good spot for the Royal Bank of Canada and agency BBDO Toronto. I love the color grading and sunrise lighting throughout the spot. The palette is as friendly as the characters and the easy going soundtrack. The use of cardinals is also a nice touch. In addition to adding a little whimsy to some of the shots, they create a sense of scale and contrast. (Incidentally, Fx and Mat worked with recently featured Nicolas Lesaffre on a surreal ad for Match.com, which is definitely worth checking out on Nicolas’ site.) Also make sure to drop by Fx and Mat’s blog where they’re sharing a nifty slideshow of concept art for the RBC spot. (Thanks, Kara!) Client : Royal Bank of Canda “Mr Long Legs” Production company : Mr Hyde Paris @ Curious Pictures NY Directors : Fx and Mat Agency : BBDO Toronto Creative dirctors : Carlos Moreno, Peter Ignazi Art director : John Terry Copywriter : James Ansley TV producer : Terry Kavannah Producers : Amélie Couvelaire, Mary Knox Music : “Mr Long Legs” Composer : Matthias Pottier Sound : Amagnasett Posted on 30 September 2008 \| Tags: 3d, charact, France, fx and mat, mr. hyde, rbc This entry was posted on Tuesday, September 30th, 2008 at 1:36 pm. You can follow any responses to this entry through the RSS 2.0 feed. VN:F [1.4.8_745] Rating: 0.0/5 (0 votes cast) 5 responses to “Mr. Hyde’s Fx and Mat for RBC” Comment by Frozensmokeprod: Tuesday, September 30th 2008 at 3:48 pm \| I love the clouds, I wonder if they are 3d or cottenballs. VN:F [1.4.8_745] Rating: 0.0/5 (0 votes cast) Log in to Reply Comment by Kara: Wednesday, October 1st 2008 at 9:21 am \| here is a link to their blog they update quite frequently : http://fxandmat.blogspot.com/ Btw, maybe you could include a link to it in your article ? VN:F [1.4.8_745] Rating: 0.0/5 (0 votes cast) Log in to Reply Comment by Fx Goby: Wednesday, October 1st 2008 at 9:25 am \| Thanks, it was cool to make the clouds. We made them out of cotton balls that we shaped, lightened and pictured to have the right texture. cheers, Fx&Mat VN:F [1.4.8_745] Rating: 0.0/5 (0 votes cast) Log in to Reply Comment by oeuf: Wednesday, October 1st 2008 at 9:37 am \| Great looking piece! Just fun to watch. Is it me or does Royal Bank of Canada have some good commercials working for them? VN:F [1.4.8_745] Rating: 0.0/5 (0 votes cast) Log in to Reply Comment by oeuf: Wednesday, October 1st 2008 at 9:48 am \| Just checked out the blog. HOLY SH!T Great body of work! And the illustrations for this spot are fabulous! VN:F [1.4.8_745] Rating: 0.0/5 (0 votes cast) Log in to Reply Leave a Reply Click here to cancel reply. You must be logged in to post a comment.