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Mr. Hyde’s Fx and Mat for RBC Fx and Mat (with Paris-based production company Mr. Hyde) directed this feel-good spot for the Royal Bank of Canada and agency BBDO Toronto. I love the color grading and sunrise lighting throughout the spot. The palette is as friendly as the characters and the easy going soundtrack. The use of cardinals is also a nice touch. In addition to adding a little whimsy to some of the shots, they create a sense of scale and contrast. (Incidentally, Fx and Mat worked with recently featured Nicolas Lesaffre on a surreal ad for Match.com, which is definitely worth checking out on Nicolas’ site.) Also make sure to drop by Fx and Mat’s blog where they’re sharing a nifty slideshow of concept art for the RBC spot. (Thanks, Kara!) Client : Royal Bank of Canda “Mr Long Legs” Production company : Mr Hyde Paris @ Curious Pictures NY Directors : Fx and Mat Agency : BBDO Toronto Creative dirctors : Carlos Moreno, Peter Ignazi Art director : John Terry Copywriter : James Ansley TV producer : Terry Kavannah Producers : Amélie Couvelaire, Mary Knox Music : “Mr Long Legs” Composer : Matthias Pottier Sound : Amagnasett Posted on 30 September 2008 by justin Tags: 3d, charact, France, fx and mat, mr. hyde, rbc This entry was posted on Tuesday, September 30th, 2008 at 1:36 pm. You can follow any responses to this entry through the RSS 2.0 feed. (36 votes: 4.33 out of 5) RSS feed 5 Comments » Comment by Frozensmokeprod 2008-09-30 15:48:05 I love the clouds, I wonder if they are 3d or cottenballs. Log in to Reply Comment by Kara 2008-10-01 09:21:28 here is a link to their blog they update quite frequently : http://fxandmat.blogspot.com/ Btw, maybe you could include a link to it in your article ? Log in to Reply Comment by Fx Goby 2008-10-01 09:25:11 Thanks, it was cool to make the clouds. We made them out of cotton balls that we shaped, lightened and pictured to have the right texture. cheers, Fx&Mat Log in to Reply Comment by oeuf 2008-10-01 09:37:11 Great looking piece! Just fun to watch. Is it me or does Royal Bank of Canada have some good commercials working for them? Log in to Reply Comment by oeuf 2008-10-01 09:48:20 Just checked out the blog. HOLY SH!T Great body of work! And the illustrations for this spot are fabulous! Log in to Reply Click here to cancel "reply". You must be logged in to post a comment.