Santa Maria: Ronald McDonald House | Motionographer | Motion graphics, design, animation, filmmaking and visual effects

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Santa Maria: Ronald McDonald House Posted by Justin Cone Hornet Inc.’s Santa Maria built a mixed media playground for the Ronald McDonald House and agency Leo Burnett in this 2′38″ spot. 2D, 3D, stop-action, claymation, practical, digital—there’s just about everything in here. My favorite moments are the bursts of cheerful, hand-hewn type. I’m fairly certain folks will be divided over this one: half feeling that it’s a happy ensemble of imagery, the other half feeling it goes a bit too far. Personally, I like it, and I think it works. It’s as if an entire morning of Saturday cartoons from my childhood has been condensed into an elaborate nugget. It’s warm, earnest and pure. Watch the making-of video Posted on 25 March 2009 \| Tags: charity, mcdonald's, mixed media, psa, stop action VN:F [1.7.5_995] Rating: 4.5/5 (39 votes cast) 5 responses to “Santa Maria: Ronald McDonald House” Comment by AnnaChristine: Wednesday, March 25th 2009 at 5:06 pm \| oh I love it! a little long to get to the point, but still very quaint. UN:F [1.7.5_995] Rating: 0 (from 0 votes) Log in to Reply Comment by invertebrae: Wednesday, March 25th 2009 at 5:09 pm \| i liked this also, the length got a little indulgent, but at least they kept blessing us with more visual treats, never chilling too long in one place. definitely like the DiY style, probably could have gotten a little more sophistocated with some of the stop motion stuff so it didn’t come off as “art school” as i think it did in places. …ryan UN:F [1.7.5_995] Rating: 0 (from 0 votes) Log in to Reply Comment by LIKESYRUP: Thursday, March 26th 2009 at 12:25 pm \| Great job guys love it UN:F [1.7.5_995] Rating: 0 (from 0 votes) Log in to Reply Comment by ochyming: Saturday, March 28th 2009 at 5:11 pm \| Lovely! UN:F [1.7.5_995] Rating: 0 (from 0 votes) Log in to Reply Comment by elpta: Wednesday, April 1st 2009 at 4:55 pm \| great and inspiring job. loved it UN:F [1.7.5_995] Rating: 0 (from 0 votes) Log in to Reply Leave a Reply Click here to cancel reply. You must be logged in to post a comment.