Hornet Inc.’s Santa Maria built a mixed media playground for the Ronald McDonald House and agency Leo Burnett in this 2’38” spot.
2D, 3D, stop-action, claymation, practical, digital—there’s just about everything in here. My favorite moments are the bursts of cheerful, hand-hewn type.
I’m fairly certain folks will be divided over this one: half feeling that it’s a happy ensemble of imagery, the other half feeling it goes a bit too far. Personally, I like it, and I think it works. It’s as if an entire morning of Saturday cartoons from my childhood has been condensed into an elaborate nugget. It’s warm, earnest and pure.