Bavaria Beer “Drop”
Amsterdam-based agency Selmore selected Matthijs van Heijningen (Bonkers) to direct this epic tale of a water drop’s lifelong mission to join his breathren as a pint of Bavaria Beer. While the denouement in chuckle-worthy and nicely paced, the real replay value comes from the lush CG work from Eight VFX. Each scene is fully realized and full of nearly tangible depth.
As an aside: the concept reminds me of a bit of a photo-realistic retelling of the oft-admired Guinness “Dot” spot from Psyop and agency IIBBDO Dublin.
Credits
Agency: Selmore
Art Director: Jarr Geerligs
Copywriter: Kim Triesscheijn
Account: Olivier Koning, Floor Schroeiers
Client: Marco van Bilsen, Frenkel Denie, Peer Swinkels, Mathieu Veldhuijzen
VFX: Eight VFX
VFX EP: Baptiste Andrieux
VFX Supervisor: Vania Alban-Zapata
AD, Shoot Supervision and Matte Painting: Yann Mallard
Compositors: Nicolas Cadorette Vigneau, Jean-Marc Demmer, MC
Animators: Freddy Burgos, Chien-I Kao
CG Artists: Giancarlo Lari, Shuichi Nakamara, Mathias Jourdes, Raphael Protti
Digital Integration: Yannick Leblanc
Roto Artists: Marianne Magne, Joe Chiao
VFX Producer: Marsi Frey
Production: Bonkers
Director: Matthijs van Heijningen
Executive Producer: Saskia Kok
Producer: Daan Hofman
Sound: FC Walvisch
Music: Massive Music
Post Production: HecticElectric, MacGyver
Editor: Jono Griffith, Michael Horvers
Friday, November 20th 2009 at 7:04 pm |
lol – love the ending
Friday, November 20th 2009 at 8:17 pm |
love the morricone nod
Saturday, November 21st 2009 at 9:14 am |
When you can breathe life into an otherwise inanimate object, you’ve done good. Having an epic soundtrack to score the characters life helps as well. I’m just glad the studio didn’t usurp another ELO hit!
Monday, November 23rd 2009 at 6:55 am |
This is a beautiful piece of work. Yet it is conceptually (If not executionally) almost identical to a long-running Ribena campaign in the UK. Here’s an example of one of the spots: http://www.youtube.com/watch?v=qB7p1fYegtM This is particularly underlined by the fact that both protagonists, after heroic journeys, come to rather ill-fated endings right at the point when victory is apparently in their grasp. Any other UK readers notice the similarity between these campaigns?
Friday, December 4th 2009 at 12:23 pm |
Beer ads are always great. Must be the rewards when making them.
Thursday, December 10th 2009 at 10:35 am |
Yeah Beer companies have too much money.
nice images