Thousands of tea bag tags star in this charming spot for Twinings

It seems that the more we see progress in high-end technology, the more some of us turn towards traditional in-camera methods as much as possible.

In the case of Parabella (Mikey Please and Dan Ojari), even the live action actor ended up being “animated” as a stop-motion element — a process known as “pixilation.” (Despite the similarities in spelling, pixilation has nothing to do with pixels.)

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A charming, hand-crafted aesthetic permeates the universe they’ve built up — creating rolling hills, sunshine, cobblestone streets, all out of Twinings tea bag labels. Irresistibly tactile, it makes you want to reach into the screen an touch everything for yourself.

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And then of course, there is the making of video below, which just leaves our jaws on the floor. Best enjoyed with a cuppa, of course!

Credits

ADVERTISER: Twinnings
CREATIVE AGENCY
ACCOUNT MANAGER: Tom Vick, Rebecca Tickle, Georgie Mew, Prachi Virani
CREATIVE DIRECTOR: Colin Jones and Phil Martin
COPYWRITER: Toby Allen
ART DIRECTOR: Jim Hilson
PLANNER: Ila De Mello Kamath
PRODUCER: David Riley
CREATIVE AGENCY: AMV BBDO
MEDIA AGENCY
MEDIA AGENCY: Maxus
PLANNER: Laura Gao
MUSIC AND SOUND
AUDIO POST PRODUCTION: Wave
POST PRODUCTION / VFX
POST PRODUCTION HOUSE: BlinkInk Studios
TELECINE: Electric Theatre Company
PRODUCTION COMPANY
DIRECTOR: Parabella
PRODUCER: Kev Harwood
PRODUCTION COMPANY: BlinkInk

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  • Didn’t we do this with paint swatches already?

    • BleepBloopBlorp

      ooohhhhh shiiiiiiiiitttttttttttttt

    • Alexandria Aikens

      Well, it starting to look like a technique huh?
      Great Job to the artists.

    • Yup.

  • Jose Garcia

    You have created a wonderful world. Amazing, magic, and tedious job! Congratulations!