Fx & Mat: Coke “Siege”
Artistically, what was the inspiration behind Coke Siege?
How did you become involved in the project? Did the agency, Wieden + Kennedy, contact Nexus/Fx & Mat, or did Coca Cola rope you in themselves?
From concept to delivery, how long was the entire production?
With a piece so cinematic and so large in scope, there are likely to be many artists involved. How many artists, from pre-production to post-production had a hand in Coke Siege?
Can you explain the creative efforts that went into the environment/production design of the film? And likewise, can you shine a light on how the character design process.
We had to write the story at the same time as preparing the storyboard, whilst also designing the characters… All of this had to happen in a very limited period, so we assigned goals to the different artists involved and our task then was to drive everything in a common direction.
How did Framestore London enter the equation and for those who don’t know, please explain their role.
How did you find working with such a robust post-production team in Framestore London? At any point, where there any significant bumps in the road during post-production? As well, what was the biggest technical hurdle in the film?
What is the origin of Fx & Mat? What where the circumstances of the both of you meeting and later deciding to join forces?
In terms of the creative dichotomy between Fx & Mat, what are each of your partners strengths? Do you split creative responsibilities? Is one of you better at one role than the other?
Lastly, now that the both of you had such a big US showing with Coke Siege, have you become a fan of American football?