Peter Sluszka for Weight Watchers

Hornet’s Peter Sluszka powers through the history of dieting in this manic spot for Weight Watchers. Sometimes the hybrid/collage/anything goes approach can feel rough or sophomoric (often intentionally so), but in Peter’s case, slick transitions and clever details abound.

The writing, voiceover and visuals are all executed with a breezy confidence that somehow blends absurdity and authority, while the madcap pace assures that by the time we reach the logo resolve, we’re ready for a break, for a clearing in the chaos, for a savior. Enter Weight Watchers.

Credits on Hornet’s project page.

About the author

Justin Cone

Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.