Digital Kitchen: Seattle International Film Festival

Like their recent project for the Webbys, DK’s work for the Seattle International Film Festival is varied in style and tone. Each of the four videos they’ve put online builds on a simple concept bolstered by just the right level of panache.

The trailer cleverly inserts the “New” icon into films featured at SIFF. As is often the case in DK’s work, the dance between editing and music is beautifully choreographed. They also did a bang-up job integrating the logo into existing footage. (The guy in the rabbit suit was a memorable moment.)

The other three bumpers metaphorically break down the process of creation as Incubate, Grow and Done. I can’t pick a favorite, but I love the way that the sticker graphic is presented in each. DK knows how to have fun, and thankfully SIFF and agency WongDoody let them cut loose on this project.

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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10 Comments

butler

What is the music that is playing during this trailer? I love it!

Morgan Henry

Mark Walk composed the music for the trailer. Matt Hutchinson composed the music for the “Incubate” and “Done”.

Marc B.

Quickies?

mfh

nope.

whatev

u have a girlfriend? She could probably help u with that? Or maybe a boyfriend?

Bacchus

The overall result is nice
The initial idea is nice too but not enough explored or well-worked
It reminds me more of a TV Ident (cine-nights) or discount ads (new prices for DVD) than something related to cinematic art. Therefore the logo in-itself loses much of the essence of such an independent festival.

IMPORTANT CREDIT: I admire your persistence with the multilinguality of this event. Craftily presented (no folklore).

Congratulations

anona

Really nice work. Clever, well done, and on message. Fantastic.

Pa

these are cool. those spiked circle things are spray painted on the floor all over seattle.

skippy patel

so who made the siff trailer with Grace Kelly in it? Is that online, too?

Andrew Cornett

I really liked it when the Donnie Darko rabbit pulled off the mask.

Comments are closed.