Two of the actresses were modeled based on photos. The cloths shots were done using Syflex. We combined simulations with blend-shapes and other deformers for tweaking some shots.
The cracks were a combination of textures, hand animated and BlastCode driven debris on a rotoscoped model of the atress.
Also check out this making-of video for some nice shot breakdowns.
Title: Cereals Pillows
SAATCHI & SAATCHI Tel Aviv
Post: Gravity VFX & Design
Vfx supervisor: Ilan Bouni