NFL GameDay / Trollbäck+Company
WINNER / TV / STREAMING > SPORTS GRAPHICS
A system of motion graphic elements intended to present information within a sports program for television or streaming
Trollbäck+Company’s flexible design system for NFL GameDay’s 360° refresh prioritizes digital and unifies the brand to enable consistent cross-platform clarity. Placing a premium on authenticity, directness, and surprise, the design combines a bold use of team colors with football iconography to strike an emotional chord with fans. The editorial approach puts the players and franchises first, generating drama through movement and editing.
Chief Creative Officer: