Creative company Imaginary Forces (IF) releases the main title for Hulu’s Candy, focusing heavily on type and design.
Nodding to the graphic elements of “Housewife” instruction manuals from the 1980s, CD Ronnie Koff set a haunting tone in the titles for Hulu’s series Candy.
The main title for Candy sets the table for an 80’s homemaker who is turning up the heat.
“Inspired by Rube Goldberg’s machines, we built the housewife trope narrative around the type,” says Ronnie Koff. Words that once stuck to the page, fall before the next scene to convey how the daily upkeep of being the perfect housewife led to Candy’s world collapsing.
With a custom soundtrack and retro color scheme, what feels like a brief sequence becomes a captivating and unconventional story structure. “We stripped the traditional title sequence techniques to their simplistic form,” says Koff.
Creative Director: Ronnie Koff
Designers: Elizabeth Steinberg, Ronnie Koff
Animators: Nader Husseini, Rob Slychuk
Editor: Lexi Gunvaldson
Executive Creative Director: Peter Frankfurt
Head of Production: Ryan Burcham
Producer: Michael Boretz
About Imaginary Forces:
Imaginary Forces is a creative company specializing in brand strategy and visual storytelling. Across entertainment, media, technology, and culture, we connect audiences through beautiful, design-driven content. We are powered by talented individuals working together to push the limits of creative possibility. Partnering with high-profile entertainment properties and top cultural tastemakers from strategy through execution, we’re always looking to create impact and ignite the imagination.