New Leadership Announced at Atlanta’s Primal Screen

Rob Shepps has been named chief creative officer at Primal Screen and reports to Giulia Bundesmann, the chief executive officer.

In his new role as CCO, he will oversee the creative output of the studio and continue Primal Screen’s commitment to high-quality content, leading the creative team into a new and exciting chapter at the studio.

During his twenty-year tenure at Primal Screen, Rob Shepps has worked as a live-action, interactive and creative director. Formerly an art director and production designer on films and commercials, he worked as a production designer on several award-winning projects for Pittard Sullivan, including Main Titles for The Wonderful World of Disney, NBC, CBS and SKY Network. He has won numerous awards for working with such clients as Nickelodeon, PBS KIDS, Sprout, CNN and Cartoon Network.

“We are so fortunate to have Rob Shepps helming Primal Screen’s vision as chief creative officer,” said CEO Giulia Bundesmann in a statement. “As we dive into our next chapter, Rob’s combination of experience, innate ability to develop and support our creative teams, and intense focus on providing strategic creative solutions is invaluable. I am extremely excited to see what’s ahead for us.”

“Primal Screen has a proven ability to use thoughtful design and storytelling across any medium or industry,” adds Shepps. “I’m looking forward to expanding that ability to new markets, whether it’s emerging technologies, original content, or experience design. I am so inspired by our creative and strategic teams, and I’m eager to harness that incredible talent to help us reach new heights.”

About Primal Screen
Primal Screen is a creative studio that sets imagination in motion specializing in concept and development, design, 2D and 3D animation, motion graphics, live-action integration, web & mobile games, experiential, audio finishing, and original music. Current clients include Sesame Workshop, Cartoon Network, PBS Kids, Houghton Mifflin Harcourt, Crayola, Cartoonito, 9 Story Media, and Adult Swim.