deadmau5 & The Neptunes – Pomegranate (Official Music Video)

 

Description:

The latest collaboration between director/producer Nick DenBoer, the motion graphics artist behind his Smearballs brand, and legendary electronic dance music producer, deadmau5 (aka Joel Zimmerman ) and The Neptunes (Pharrell Williams and Chad Hugo) has resulted in a whimsical, entertaining, fully-animated three-minute music video for the artists’ latest release, Pomegranate. The video has also cemented the director’s reputation for an enduring influence on pop culture.

The extensive music video design package initially was intended as creating a fun, and characteristically weird DenBoer concept of deadmau5 – keeping true to his brand — and The Neptunes, with avatars cruising through a colorful world in a surreal transforming car never panned out due to Covid-19.  Creating handcrafted 3D graphical elements using Cinema 4D, tailored to Joel’s sensibilities, DenBoer was able to create a new world of creatures, and to portray a subtle depiction of the planet Neptune.

Credits:

Pomegranate music video credit list:
Director / Producer / Editor : Nick DenBoer
3D animation and Design: Nick DenBoer and Davy Force
Environment Design: David Ariew
Production Company: Generic Versatility