Huggies “Montage”


From the creator:

In a year-long adventure with Facebook and Huggies, we created social content that celebrates the messes kids make. Across two dozen films and gifs, a two minute 360 experience, and a handful of carousels, we offered a perspective into the imagination of kids. The twelve mixed-media films were shot from a kid’s POV, then combined with varied styles of animation to represent each child’s unique imagination. From talking meatballs to literal dust bunnies, we explored every technique in our toolbox, including CG, 2D, cel animation and puppets.

Directed by Buck
For full credits visit