Laundry | Coca-Cola ‘Drink Break’ Twitch Campaign

Laundry

In collaboration with the Ko:op x Coke team, we took on the challenge of making the moments in between twitch streams the ultimate Coca-Cola branded ‘Drink break’ with this campaign. Instead of saying ‘grab a coke’, working closely with Ko-Op we went for a much more visually arresting, if not out right trippy approach to several pieces of content that are just Coke Branded enough but by design meant to feel like cool animations you might find on IG or elsewhere. We took inspiration from video games of course, but glitch art, lava lamps, redshift glass textures, and the 60s psychadelic illustration. But all with a modern twist. The most exciting part for us was to be able to work with talented artists in 6 different countries to source their vastly diverse and rich perspectives that came together on these.

 

CREDITS:

Client: Coca-Cola

Agency: In-House Agency at The Coca-Cola Company

Group Director: Heather Bell

Account Director: Beth Gustafson

Executive Creative Director: Alex Russel

Senior Art Director: Alex Morgan

Art Director: Dheeraj Govindraju

Executive Producer: Laura Nichols Rea

Managing Director: James Sweigert

Executive Creative Directors: PJ Richardson & Tony Liu

Executive Producer / Head of Production: Matthew PrimmSenior Producer: Meredith PanicaraProducer: Laura Yurich

3D Design:

Anthony Maiuri, Caspian KaiIlya TselyutinDavid Lewandowski

2D Design:

Chris Murray Anthony Maiuri Yoojin Seoul Rodrigo Stipkovic Michelleanne Grepo

3D Animation:

Anthony Maiuri, Caspian Kai

2D Animation:

Anthony Maiuri Michelleanne Grepo, Gerardo Gonzalez

Sound Designer: Erich Netherton