Nike – Gumball Pack

Not Real

Description from the Not Real team:

This pack it’s all about fun. We developed a series of animations for new editions of the Nike Air Max React & The Air Max Plus, released on the National Bubble Gum Day.

All content was shared at the stores and on social media accounts of the main Nike retailers: FootLocker, Foot Action and Champ Sports, among others.

This world is based on the combination of two hero elements as the support for the shoe: gumballs and bubbles.
Multi-colored, smooth, candy-coated shapes represent the gumballs. For the bubbles, we have the sensation of air-filled, imperfection on the shapes and a variation of thickness transitioning from opaque to transparent.
The environments developed are modern reinterpretations of a kid’s playground, with soft and fun shapes of foam and rubber-like materials.

Just Chew It.

From the creator:


Directed by: NotReal

Creative Direction: Valeria Moreiro & Milton Gonzalez
Executive Production: Roberto Connolly

Art Direction: Valeria Moreiro
Animation Direction: Milton Gonzalez

Design: Luján Borzi, Josefina Llano, Macs Riedel, Sergio Fuego, Valeria Moreiro, Milton Gonzalez
Animation: Macs Riedel, Sergio Fuego, Joana Cabrera, Milton Gonzalez

Rendering and Compositing: Milton Gonzalez.
Lighting & Shading: Valeria Moreiro
Modeling: Nahuel Belich & RotoArt

Music & Sound Design: Facundo Capece

Agency: Cinco Design

Client: Nike
Year: 2020