From the creator:
How to Make A Good Idea Great.
So, you have a brilliant idea, but what will you do with it? A good idea isn’t worth much until you explore its full potential and grow it into something great. To fully express yourself and make an impact, you have to work to make your idea as powerful as it can be.
As good as your idea is, it’s impossible to see what shape it will take as you move it down the road. So, how do you avoid getting stuck in the mud or lost in the woods before you reach the finish line? Write your idea down or sketch it out to mark a clear starting point to build on and a safe place to return to if you lose focus. Jotting down your idea will reveal new possibilities, but also doubts that you’ll have to overcome. It takes a fearless spirit of exploration to achieve greatness.
As marketers, we’re in the idea business. We take several steps to explore the boundaries of a concept and find the sweet spot that resonates with an audience. LAVA has created The Big Idea video to share that process in a fun way, taking a simple square and looking at ways to make it great. Each step is a suggestion for looking at your idea critically and considering ways to wrestle with it, make it better, and reach your target. We hope you’ll discover how far can you push your own ideas for maximum impact.