From the creator:
Promo video for Galagan Branding Agency.
For many it is still a mystery how in designers, creatives or advertisers head that very same idea is born. The task is to show all ambiguity, complexity and diligence of the process. The spectator dives completely into creative process. Sees, tastes, feels each of the main process: Variability - selection of different ideas, concepts, based on experience and research of creative. Inspiration like something that charges us up and gives additional push. And this is far not easy process. Focus and concentration on one of the directions. And birth of the very idea. Thus we together with the spectator become witnesses of difficult, but creative process of the birth of idea.
Ukrainian Design Awards 2018
The Very Best of Motion Graphics of Advertising Spot - Mechanism of creative process
The Very Best of Motion Graphics of Personal Promo - Mechanism of creative process
Kakadu Awards 2018 - Bronze
Characters animation - Yevhen Haikovskyi
Characters modelling - Olga Teterya
Visual, Animation, Design, Direction - Vadim Revin
Concept Idea - Zakashanska Nataliia, Omelchuk Mariia, Vadim Revin
Song: Every Node
Artist: ADR
Album: Throat
More details and behind the scenes:
https://www.behance.net/gallery/73983753/Mechanism-of-creative-process