From the creator:
WHAT IS STRESS is the first video we made in collaboration with Evermind, explaining how people can reduce their levels of stress using scientific-proven techniques such as Cognitive Behavioural Therapy, Mindfulness and Meditation.
Acting as the main character in the story, the white sphere introduces us to the main causes of stress in working environments. Performing as the individual in society, our protagonist explains us the app’s main goal: overcoming stress by managing the factors which usually provoke it, the "stressors" (read: tight deadlines, excessive self-demand, traffic jams…). Travelling around a highly abstract universe, the white ball progressively collides with the “stressors”, identified with an anguishing curved-texture, the ones which block our protagonist’s movement and harm its inner balance. Depicting only synthetic shapes along with a colourful and warm graphic style, the story aims to symbolically convey the benefits that some specific stress-tackling techniques can bring to increase the individuals' wellbeing.
Directed by: Device
Creative Direction: Pol Solà, Marcello Buselli
Producer: Nicole Woodman
Art Direction: Pol Solà
Storyboard: Pol Solà
Illustration: Pol Solà
Animation: Eze Matteo
Edit & Compositing: Eze Matteo, Pol Solà
Sound Design: Raül Peix