Psyop: Coke Happiness Factory
Is it possible for these guys to do ONE thing that doesn’t amaze the hell out of us?
“Psyop takes an imaginative journey with Wieden & Kennedy inside a Coke machine in “Happiness Factory,” a new spot for the soft drink’s latest campaign, “The Coke Side of Life.” The studio designed and animated the spot which begins airing today. Human created the music.”
With two modelers on the team they’ve created trees like the one used with train-tracks which adds a realistic touch. All this is a technique thats been attempted (McDonald’s TVSpot, Aussie only I think), but nothing I’ve seen is on such grand scale as this.
Enjoy. I’d love to see a making-of video.
Wednesday, June 28th 2006 at 8:09 pm |
Jesus god that is gorgeous and amazingly fluid. applause here.
Wednesday, June 28th 2006 at 8:16 pm |
holy shit
Wednesday, June 28th 2006 at 8:23 pm |
Take a look at the characters gold tooth as the bottle cap goes on!!! :O
Wednesday, June 28th 2006 at 9:08 pm |
Ufff amazing! they are the best
Wednesday, June 28th 2006 at 9:37 pm |
It’s like a pixar movie, but with style.
Wednesday, June 28th 2006 at 10:28 pm |
i wonder if mass market had anything to do with this piece. overall outstanding!
Wednesday, June 28th 2006 at 10:51 pm |
In all honesty, I would really like to see Psyop do a feature sometime down the road, that gets distributed internationally like any other feature film –sort of like Pixar, except they can make commercials to create an internal budget.
Thursday, June 29th 2006 at 2:44 am |
thats it i quit!
Thursday, June 29th 2006 at 3:50 am |
interesting… cool, and well, simply flawless…
big pum-pum to psyop. dont phase me, they aint normal so they dont count
Thursday, June 29th 2006 at 4:50 am |
2 modelers? how long does it take? half a year?
Thursday, June 29th 2006 at 7:32 am |
your right THA - DON,
wierdo’s!
Thursday, June 29th 2006 at 8:42 am |
geuss it wasnt that hard to follow up the mtv hd piece after all… great stuff here!
Thursday, June 29th 2006 at 12:34 pm |
who’s portrait is that on the coin?
Thursday, June 29th 2006 at 1:36 pm |
“who’s portrait is that on the coin?”
Might be one of the agencies super-ego freaks!
Nice Spot!
Thursday, June 29th 2006 at 1:48 pm |
Nice endtag.
Thursday, June 29th 2006 at 1:50 pm |
Wow! How many people took how long to make that? Very original character designs and writing. Looks like I should just give up… :)_
Thursday, June 29th 2006 at 2:06 pm |
Yet another goal to strive towards. Well done.
Thursday, June 29th 2006 at 2:38 pm |
beautiful work. i think these will start appearing in cinemas as well.
Thursday, June 29th 2006 at 3:21 pm |
Absolutely amazing! I love it.
Thursday, June 29th 2006 at 4:12 pm |
!
Thursday, June 29th 2006 at 4:16 pm |
Despairow we’d love to see your site, why isn’t your link working? The google cache has a link to TLL at the bottom, do you know those guys?
This is all XSI correct?
Thursday, June 29th 2006 at 4:18 pm |
Wow. That is a nice schedule to have…
Time well spent! The spot looks fantastic.
Thursday, June 29th 2006 at 4:22 pm |
mmmhmm. that’s right. uh-huh. oh no!
Thursday, June 29th 2006 at 7:51 pm |
indeed. amazing spot.
more props to Psyop.
Thursday, June 29th 2006 at 7:55 pm |
Here is the run down of the people involved (from boards mag)….
http://www.boardsmag.com/screeningroom/commercials/3035/
Thursday, June 29th 2006 at 10:29 pm |
i knew there had to been a big crew to do that piece.. lots of rigging, lighting, shading, and of course animation.
17 3d artist. now thats a good size crew. not that matters the least bit…. they simply did an awesome job.
Thursday, June 29th 2006 at 11:32 pm |
i was a lucky boy and got to see the spots back in Istanbul, and i am still in awe.
awesome visuals, great music
Friday, June 30th 2006 at 5:34 am |
matte painting by dylan cole.. now i get it:) i love this guy:)
Friday, June 30th 2006 at 9:51 am |
Not XSi, Maya. XSI was sprinkled here and there, but not enough to mention. Also heard most animators were ex- Blue sky peeps.
Always great stuff coming from the Psyop camp.
Friday, June 30th 2006 at 10:45 am |
Amazing work Josh and the whole team, simply amazing. Better than many features out there.
Friday, June 30th 2006 at 10:47 am |
I had the pleasure of working with Psyop on this and they were magnificent. You should have seen the curve balls we threw at them. They rock.
Friday, June 30th 2006 at 1:51 pm |
[openning window]
[wind]
ahhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh
[boof!]
Friday, June 30th 2006 at 7:36 pm |
Thanks KingCookie, everyone appreciates the response we’ve been getting from this spot. It was the most talented team of people I’ve had the pleasure to work with, hands down. It should be playing in theatres before movies by now, so look out for it there!
Friday, June 30th 2006 at 11:28 pm |
What a nice animated advertisement.
Saturday, July 1st 2006 at 1:12 am |
What are the little furball guys doing? Are they carbonating the drink or just giving it the love that is in every bottle?
Saturday, July 1st 2006 at 1:30 pm |
I like the commercial but compared to the other big ones out there it’s nothing exceptional. In terms of animation i’ve seen lot more impressive stuff. Look at axis’ “codehunters”.
I think the characters are way too repetitive in this coke spot, all of the characters in their related species look just the same, there seems to be no variation. Just look at the end in the crowd, all of them are these same construction-workers characters just cloned. Therefore it seems too synthetic. And in general the commercial is too linear imho and trying to be silly as if it’s targeting kids/ teenagers. And they should know that coke is a stupid corporation.
Drink water
Saturday, July 1st 2006 at 6:40 pm |
Eh, I think that would be greatly overanalyzing it. I only watched it 3 or 4 times and didn’t really notice any of what you are talking about. The average person might see it one or 2 times total and certainly wouldnt be scrutinizing it so much.
Sunday, July 2nd 2006 at 2:24 pm |
Awe-inspiring; and it makes me wish that coke machines still handed out glass bottles!
Sunday, July 2nd 2006 at 7:37 pm |
nice…
Sunday, July 2nd 2006 at 10:41 pm |
I really like it - nice to see what happens when you drop a coin in the machine. Plus the jingle is nice.
PardonMyFrench,
Eric
Monday, July 3rd 2006 at 6:06 pm |
its amazing, we are not alone in space!
check this short did by french student in 2002, not the same budjet but same idea.
http://laurent.clermont.free.fr/video/inser_coins_320_240.mov
Tuesday, July 4th 2006 at 5:06 am |
Wieden+Kennedy/Amsterdam rocks! They know how to launch a campaign and how to bring in people to work with them on projects that kick ass.
Wednesday, July 19th 2006 at 8:23 pm |
I think it’s overall a pretty good ad, but I hate that they had to kill the snowmen in order to frost the bottle! Poor Snowmen! I died a little inside seeing that.
Tuesday, January 2nd 2007 at 6:17 am |
MANNN I LIKED IT….don’t get any ideas, i drink my Coke responsibly! haha the Snowman gets OWNED!!! Wouldn’t you know it this is a perfect text for HSC…Nice one Guys!!!
Wednesday, January 24th 2007 at 9:59 pm |
Great! Best Coke commercial ever
Wednesday, January 31st 2007 at 3:12 pm |
ttfejosw
Friday, February 2nd 2007 at 7:38 am |
Wonderful commercial! Does anybody know the name of the guy who drops the coin and takes the bottle??
Tuesday, March 27th 2007 at 11:11 am |
watch it fullscreen here:
http://www.epica-awards.com/2006/TVC-05-03349.swf