As a follow up to their previous spot for Israeli telecom company Pelephone, Gravity teamed up with director Eli Sverdlov on another spot full of charm and cheer for agency Adler Chomski & Warshavsky/Grey Israel.
Like “Other World,” “Canons” is reminiscent of director Rupert Sanders‘ penchant for magical realism, but with a decidedly campy twist. The saturated visuals and grin-worthy denouement suggest an alternate reality of storybook proportions, the kind of place that could just as easily fit in a snow globe as it could in your imagination.
I like that level of approachability for something so surreal. It’s a difficult thing to master in 60 seconds of airtime.
For agency Adler, Chomsky & Warshavsky and Israeli telecom company Pelephone, Gravity spun this charming yarn of a groom running late to his wedding. Kissed with Dr. Seussian details and full of sunlight, the spot ranks high on the Happy Index without feeling saccharine. Deflating cars, magical catapults and life-sustaining…
[qt:https://motionograph.wpengine.com/wp-content/uploads/2009/10/pelephone_music_eng.mov 720 576] Israel's Gravity strikes again for telecom Pelephone and agency Adler, Chomsky & Warshavsky. As with previously posted work (here and here), "Music" is set in a vaguely Seussian land of primary colors, curly clouds and wacky machines. Like the Happiness Factory spots from Psyop and W+K Amsterdam,…
Credits
Agency: Adler Chomski & Warshavsky / Grey Israel
Production Company: Mulla
Director: Eli Sverdlov
Post Production: Rhino – Gravity Group
VFX Supervisor & Creative Director: Ilan Bouni
