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November 20, 2009 Simple concept, elegant execution. Directed by Andrew Douglas (Anonymous Content) via ad agency Cutwater with post-production by Digital Domain. No Comments 28Cents is a set of limited-edition postcards by 24 of today’s most talented illustrators, artists and designers. All profits from card sales benefit Art Start. Shiny Suds! 2 Comments Motion Theory goes back to the drawing board and refines its line in Draw, for Pyrex. 4 Comments November 19, 2009 Martijn Hogenkamp directs “Cortez” for Nike (Tip: Joe Ball / Via: Fubiz) 1 Comment Enjoy a fascinating discussion about filmmaking and art in A Talk with Alfred Hitchcock (thanks Jimmy!). 3 Comments Benjamin Ducroz delivers a rhythmic charge of abstract animation in PRESS+. 4 Comments Upper First’s solid first-year reel 1 Comment Brought to us by Luma, check out The Making of Standard Bank Global, from concept to execution. No Comments November 18, 2009 Lorenzo Fonda updates his site with some great work including this great video that documents Warp Records 20th Anniversary Event in NYC this past fall. Also, dont miss out on his great list of stuff to live by. Shel Silverstein would be proud. No Comments Nick Scott Studio pieces together the history of Google, in The Google Story. No Comments London based director Scott Altman hits the ground running with a frenetic reel, and a slim but slick portfolio. No Comments As an extension of Asylum Visual Effects, Asylum Design is making its mark with three reels showcasing their work in main titles, screen design, and commercial productions. 6 Comments November 17, 2009 Excerpt from Woody Vasulka & Brian O’Reilly’s “Scan Processor Studies” project No Comments Anton Sakara showreel. No Comments November 16, 2009 FPS Fest Tomorrow in Brooklyn @ 6 No Comments Ross Neil and Matt Clark direct an alternate “Strawberry Swing” music video. (See Shynola’s official video.) Thanks, Hector! 2 Comments Keyframe TV No Comments November 14, 2009 Nikon Film Festival open for entries — closing 12/15. No Comments Amador Valenzuela Updates 3 Comments November 13, 2009 Toronto based Alchemy drops this wicked spot for MEDT (Ontario Ministry of Economic Development) 1 Comment Lovely little opener animation for PUCK mobile cinema by Carles Porta, with the help of Ruben Hengesbach (animation). No Comments November 12, 2009 Dock Ellis & The LSD No-No by James Blagden 4 Comments Follow our Twitter for live updates and nuggets of wisdom from today’s IDEA Conference. No Comments Médiateur De L’Énergie by Emmanuelle Walker of Chez Eddy with character design by Jeremyville. No Comments



Soy Tu Aire Posted by Jon Saunders Soy Tu Aire4.5559 This used to be a quickie, but I feel it touches on something that is important for this industry. One of the biggest talking points for many of the presenters at F5 this year was that the future of this business lies in interactivity. With technology now opening up new arenas for motion design to be utilized, we are in the beginning steps of branching out from the television and into everyday space. Granted this piece is still built around the internet, but it is an amazing example of how much more powerful our work becomes when a viewer can actually interact with it. The elements to play with are very simple, yet this is an incredibly engaging piece that keeps the viewer fixed for the entire song. And in a time when 15-second viral videos barely retain our attention, that’s pretty remarkable. Regardless of what you think about the aesthetics of this piece, I think it reflects the exciting prospects of where our industry is headed. Watch “Soy Tu Aire” Conception and Direction: HerraizSoto & Co. Programming: badabing! Animation: Jossie Malis Related articles about interactivity and motion design: The New Lingua Franca Infinite Oz “Tin Man” Two More Envelope Pushers Posted on 20 May 2009 \| VN:F [1.7.5_995] Rating: 4.5/5 (59 votes cast) 5 responses to “Soy Tu Aire” Comment by frq: Wednesday, May 20th 2009 at 4:44 pm \| Some very good points made here. I was glued to the screen while viewing / interacting with this piece. On the surface this comes across as being very simple, while I’m sure the underbell is a bit more complex….but I felt like a moth fascinated with a light bulb while experiencing this. good stuff. UN:F [1.7.5_995] Rating: 0 (from 0 votes) Log in to Reply Comment by hoeveler: Wednesday, May 20th 2009 at 5:01 pm \| Jon, I take it you’re not big fan of the aesthetics, huh? UN:F [1.7.5_995] Rating: 0 (from 0 votes) Log in to Reply Comment by jon saunders: Wednesday, May 20th 2009 at 5:24 pm \| No, I actually rather enjoy the visuals. UA:A [1.7.5_995] Rating: 0 (from 0 votes) Log in to Reply Comment by ddd_dave: Wednesday, May 20th 2009 at 5:07 pm \| This is the top 10 coolest thing this webpage has ever posted. Beautiful, amazing. UN:F [1.7.5_995] Rating: 0 (from 0 votes) Log in to Reply Comment by Tyquane Wright: Wednesday, May 20th 2009 at 10:31 pm \| very nice UN:F [1.7.5_995] Rating: 0 (from 0 votes) Log in to Reply Leave a Reply Click here to cancel reply. You must be logged in to post a comment.