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Archive for May, 2010

Studio Ovale relaunches

Sound designer Yann Coppier (Studio Ovale) relaunches.

Friday, May 21st, 2010 | Comments Off

Nike, W+K Amsterdam & Inarritu Write the Future


Although this film has only been bouncing around for about 24 hours, it’s already been garnering claims of one of the most epic spots of all time. This World Cup Anthem features Drogba, Cannavaro, Ribery, Rooney, Walcott and Christiano Ronaldo who even cameos in a SImpsons episode within the spot. Who else to bring it to you but Nike and the folks at W+K Amsterdam who brought in the heavy hitting leadership of Alejandro G. Iñarritu (Amores Perros, 21 Grams and Babel) to direct.

Since the birth of the swoosh, Nike has always been about the big and simple idea. As they’ve evolved, the executions may have become more elaborate, but the ideas have remained universal and pure. This spot is no exception. W+K Amsterdam examines the phenomenon of single moments changing the world. In sports, these moments literally resonate through the hearts, eyes and minds of millions in a single moment.

Credits:

Friday, May 21st, 2010 | 8 Comments »

BBGUN Live Animates for Loyal Divide


BBGUN’s (Maxim Bohichik & Alex Bergman) “Vision Vision” video for Loyal Divide is yet another in-camera act of simplicity.

Making its debut at the Booze, Vids and Banter event in NYC a couple weeks ago, this entertaining little piece is no more than black suits, white gaffer tape, quirky choreography and war. Enjoy!

Friday, May 21st, 2010 | 1 Comment »