SCAD’s Professor Michael Betancourt has penned the first (that I know of) comprehensive history of motion graphics:¬†The History of Motion Graphics: From Avant-Garde to Industry in the United States.
After much speculations and rumours, Google launches its own eBookstore today. Lots of talk about its pros and cons, as well as discussions about whether this would turn people away from other paperless book formats, such as Kindle, and so on.
But luckily for us all, this is a Motion Design blog, so let’s get to the juicy bits–here’s the spot announcing the launch. Once again Google favours the hand-crafted aesthetic, which I personally think is a smart move. Not only it is in keeping with the rest of Google’s campaign (eg. Chrome), but it also somewhat appeals to consumers like me who prefer the paper to pixel. In addition to saving trees, (although I don’t claim to know the exact carbon-cost advantage of eBooks), this campaign may just be the final push I need to switch to this new way of reading.
Thanks for the tip, Mungo and for the research, Igor!
We got the scoop on these deliciously macabre promos from Mainframe last week, but we’ve been holding out for a Q&A. Well, the Q&A is here, so feast on all three promos before getting the lowdown below.
Created in collaboration with Ministry of Sound’s “brand innovation group,” MSHK, and illustrator Neal Murren (Breed London), Mainframe brought to life the viciously dark novel, Tomas, written by Ministry of Sound co-founder James Palumbo.
Q&A with Mainframe’s Mark Warrington, Director:
How hard was it going from Neal Murren’s illustrations to full motion? Did you feel boxed in it all?
This did cause a few problems, as the characters weren’t really drawn for animation. It just took some careful cutting out, painting back in the hidden areas and also sourcing or drawing similar imagery. I think using black and white really helped everything to amalgamate. I tried to create each scene around the angle the characters were drawn at so I didn‚Äôt have to force them into any un natural positions, this was the only real limitation, as for what was going on around them was left to me.
Were there technical challenges that resulted from this arrangement?