Not 24 hours after my last post, I caught wind of another fantastic piece from Lobo, this one for Nike’s in-store displays at their Nike Town locations.
Lobo are like magicians, always pulling off feats of metamorphosis and conjuring right before your eyes. Comps seem to appear from thin air only to shift and bend into another tableau of vibrant imagery. In the case of this Nike spot, each scene builds on the previous one, progressively revealing more and more mechanized wonderment.
I really like the interplay of sound design and music in this one, too. Very nice job all around.