Microsoft recently posted a really nice spot promoting their new Zune player. Too bad the player itself is a DRM whore. Typical Microsoft antics.
One thing I find amusing about Microsoft’s buzz campaign is that their logo is nowhere to be found on the Coming Zune site. This conspicuous absence belies a simple fact: Microsoft’s brand is its own worst enemy, at least when it comes to selling music players to tech-savvy kids. That makes me laugh.
Anyone know who did the spot? The spot was directed, designed and animated by the good people at Motion Theory.