It’s projects like this new NBA on Direct TV spot that make Roger one of my favorite hot, young studios.
Normally, I’m not a big fan of sports promos. (Maybe this has something to do with me not being a big fan of sports.) But this piece has excellent flow with some dynamite 3D and clever transitions. The camera work in particular is really nice. Integrating live action with a virtual camera is tricky business, but the Roger team nailed it.
Thanks to Chris for the tip!