Tronic has recently released some stylish new projects for Target. The first three are minimalist semi-narratives (1 | 2 | 3) following marbles through abstractions of the Target logo. The fourth is a longer form live-action piece featuring graffiti artists Mr. Jago and Kofie One. I’m more into the marble pieces, though. They’re simple but engaging, playful without being silly.
![tronic.jpg](https://motionograph.wpengine.com/wp-content/uploads/2007/04/tronic.jpg)
If you’re near Dallas’ downtown Victory Park, you can see them in person, where they play three times a day. In the interest of geeking out, here’s some tech info on the venue:
“Victory Park is one of the largest high-definition outdoor media installations in the world. Barco has provided over 46,000 Olite 510 outdoor LED modules for the Victory Media Network, which will include two fixed 20×20-foot tower displays, a digital portal, and eight movable 15×26-foot LED walls installed in two four-panel groups facing each other across the 60-foot wide Victory Plaza. The movable media displays are mounted on rails, and stacked two-on-two. The panels can be choreographed individually with discrete video and surround-sound feeds, or locked together to form one 30×50-foot, 16:9 HD screen.”
That sounds totally insane. The next time I’m in Dallas (which, with any luck, won’t be for a while), I’ll have to check that out. I wonder if they’ll let me hook up my Wii.
Marbles 01 | Marbles 02 | Marbles 03 | Revolution
And, for those who are interested, there are a few more behind-the-scenes technical nuggets in this press release. Audio design for the marbles spots was handled by Statique Sound.