Mekanism Channels Cuteness for BP

Mekanism recently crafted a series of character-driven, flat-shaded 3D spots that leverage the power of cuteness to inject a sense of a playfulness and positivity into BP’s brand. In addition to some lively animation, the spots sport some classy design. Compositions are minimal and balanced without being antiseptic, and the palette is supercharged without being annoying.

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Watch Babies | Fuels | Light

Mekanism’s stuff reminds me a little of the spot for Kajeet that’s been riding the airwaves lately. I’m not sure who did that one, though. Any ideas? EDIT: It turns out those were created by Mekanism, too. Neat!

About the author

Justin Cone

/ justincone.com
Together with Carlos El Asmar, Justin co-founded Motionographer, F5 and The Motion Awards. He currently lives in Austin, Texas with is wife, son and fluffball of a dog. Before taking on Motionographer full-time, Justin worked in various capacities at Psyop, NBC-Universal, Apple, Adobe and SCAD.

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9 Comments

boyshapedbox

The Kajeet Spots were also created by us here at Mekanism!
Good Eye!

Thanks for the spotlight! We’re all super excited to see this on motionographer!

KGB

Hmm…all of these are pretty nice!
They have a kawaii thing going… I like.

MilkmanD

SuperCute. The music is SEVERELY catchy!

iamsteve

really nice work, i never thought you could make a huge oil company look so cute.

mannequin

hmm, cute propaganda. Nicely done.

TheTofuFactory

I love these spots. I hate BP and all of those other monster earth killing Petroleum providers but really a great job on the spots. Congrats.

Ben

Very nice spots, and the music is great….definately going to have that music stuck in my head.

Joe Clay

I really dig the flat aesthetic and the transitions are perfect, but I’m not really digging these spots. They remind me of the “let’s all go to the lobby” ads you used to see in the movies. I expect that in that venue, not for a commercial spot for a gas company. I know they’re trying to look appealing, but it seems to me like they’re trying to cover something up by making such an ultra-cutesy ad. Also, the music won’t get stuck in my head as I’ve already forgotten it. It fits the spot, but again I think it’s too cutesy for anything remotely close to a petroleum company.

The Kajeet spot, however, uses this aesthetic perfectly.

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